westclintech.com
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Westclintech: The SQL Server Excel Engine
A tiny team building a massive financial database engine for Wall Street
While the world chases AI hype, a 3-person team in the shadows is quietly powering financial models for Wall Street giants. Westclintech doesn't build dashboards—they build the mathematical engine that makes SQL Server perform like Excel on steroids.
"This isn't a SaaS startup—it's a precision tool forged by engineers who know that in finance, milliseconds of calculation time separate profit from loss."
The Math Engine
XLeratorDB isn't a product you download; it's a library that transforms SQL Server into a financial calculator. With 6,230 monthly searches for 'netmirr' alone, their functions solve NPV, IRR, and depreciation problems that native SQL Server can't touch. They don't compete with Excel—they extend it into the database layer where enterprise data lives.
The Invisible Infrastructure
With 41% direct traffic, their users aren't discovering them—they're returning. These aren't casual users; they're quant analysts and database administrators who treat Westclintech like a utility. The 34% organic search traffic comes from specific queries like 'year frac in dcf?'—problems so niche that only a specialist tool solves them.
The tech stack reveals their priorities: Google Analytics for tracking, Zendesk for support, and jQuery for the interface. No fancy frameworks, no bloat. They use DoubleClick Floodlight and Google Ads, suggesting a disciplined, ROI-focused marketing approach rather than viral growth.
- Revenue model: Licensing via SQL Server function packages (not SaaS subscriptions)
- Traffic quality: High intent, low volume—every visitor knows exactly what they need
- Team structure: Founder (Charles Flock) + CTO + Full-stack dev = pure engineering focus
- Market position: Niche monopoly in financial SQL extensions
The Anti-Startup Success
While VCs chase hockey sticks, Westclintech proves that a 3-person team serving a hyper-niche need can build sustainable revenue without scaling headcount or chasing trends.
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About westclintech.com
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Technology Stack
westclintech.com uses 6 technologies across their website including DoubleClick Floodlight, Google Ads, Zendesk, Google Analytics, and more.
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
Zendesk
Analytics & Marketing
Google Analytics
UI Libraries
DaisyUI
JavaScript Libraries
jQuery
Traffic & Audience
westclintech.com receives approximately 1.8K monthly visitors and ranks #9,786,331 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:09 on the site.
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