wevv.com
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WEVV: The Local News Powerhouse
How a Tri-State broadcaster dominates digital with hyper-local strategy
In an era where legacy media struggles to survive, WEVV.com isn't just holding on—it's thriving by mastering the art of local relevance. While national news platforms bleed subscribers, this Evansville-based broadcaster commands a loyal digital army of over 180,000 monthly visitors.
"They don't chase clicks—they own the Tri-State's attention by being the only source that truly matters when the weather turns dangerous."
The Traffic Architecture
WEVV's traffic split reveals a masterclass in brand loyalty. With 45% direct traffic—nearly equal to organic search (39%)—they've built a destination brand. Users don't stumble upon WEVV; they type 'wevv.com' or '44news' intentionally. This is the hallmark of a trusted local institution, not a passive content farm. The remaining 16% likely comes from social and referrals, suggesting they've minimized dependency on volatile algorithm changes.
Hyper-Local SEO Dominance
Their keyword strategy is brutally effective. '44 news' (990 monthly searches) and '44news' (350) are branded terms with high intent. But the genius lies in capturing 'robbery assault news' (540) and '44 news weather app' (310). They aren't just reporting news; they're solving immediate, urgent problems for a geographically locked audience. When the Tri-State needs to know if school is canceled, they don't Google 'weather'—they go straight to 44.
- Owned brand terms dominate search volume (1,340+ combined monthly searches)
- Urgent keywords like 'robbery assault news' signal real-time community concerns
- Weather app queries reveal a mobile-first, utility-driven audience
- Direct traffic parity with organic indicates strong offline-to-digital conversion
What makes WEVV fascinating is its defiance of digital media trends. While publishers chase viral content and global audiences, WEVV has doubled down on being indispensable to a 50-mile radius. Their tech stack is unpretentious—Google Analytics, Tag Manager, Segment—tools for optimization, not distraction. The presence of HSTS and reCAPTCHA shows they prioritize security for their news consumers, a critical factor when handling sensitive local crime and weather alerts.
The Local News Blueprint
WEVV proves that in the attention economy, depth beats breadth. Their $11.1M revenue on a hyper-local model offers a viable path for regional broadcasters: stop trying to be CNN, and start being the only source your community can't live without.
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Meta Tags
WEVV 44News | Evansville, IN News & Weather | Live. Local. Late Breaking.
Evansville breaking news, weather and live video. Covering local politics, crime, health, education and sports for Evansville and the Tri-State of Indiana, Kentucky and Illinois.
wevv.com | Live. Local. Late Breaking.
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About wevv.com
Evansville breaking news, weather and live video. Covering local politics, crime, health, education and sports for Evansville and the Tri-State of Indiana, Kentucky and Illinois.
Company Overview
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Technology Stack
wevv.com uses 6 technologies across their website including HSTS, reCAPTCHA, Segment, Google Tag Manager, Twitter Cards.
Security
HSTS, reCAPTCHA
Analytics & Marketing
Segment, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
Traffic & Audience
wevv.com receives approximately 182.2K monthly visitors and ranks #233,033 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:19 on the site.
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