While most local news outlets struggle for digital relevance, WLFI.com quietly commands a massive 247,981 monthly visits from a single Indiana market. This isn't just a TV station with a website—it's a digital-first local news engine that leverages Purdue University's captive audience.

"57% direct traffic proves they've built a daily habit—not just a search dependency."

The tech stack is telling—Twitter Cards, Google Analytics, Segment, and HSTS. They're tracking everything but building minimal proprietary tech. This is classic local media: lean, efficient, and focused on content over code. The absence of structured data and social profiles in the data dump suggests they're not aggressively optimizing for rich snippets or social discovery—a missed opportunity given their Purdue sports audience.

• 70 employees generating $12.9M revenue = $184K per head—efficient for local media
• Top keyword 'wlfi' (15K searches) shows brand dominance over generic terms
• Weather is the #2 driver (320 searches)—predictable but critical for retention
• No funding or external backing suggests profitability or traditional corporate ownership