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WTHI News10: Terre Haute's Digital News Powerhouse
How a local TV station built a 347K monthly visit digital fortress
In an era of dying local news, WTHI News10 is quietly building a digital moat with 347,759 monthly visits and 147,000+ backlinks. This isn't just a TV station—it's a data-driven local media empire.
"WTHI isn't competing with CNN—they've cornered the Terre Haute market so completely that 62% of traffic comes directly to their domain."
The Trust Equation
With 2,755 employees and nearly $800M in revenue, WTHI operates at a scale most local media can't comprehend. Their secret? Dominating hyperlocal keywords like 'Terre Haute news' (290 monthly searches) while owning the brand search for 'WTHI' (690 monthly searches). This dual strategy creates an unbreakable moat.
The Direct Traffic Dominance
62% direct traffic isn't accidental—it's the result of decades of brand building through broadcast. While competitors fight for algorithmic scraps, WTHI owns the relationship. Their audience doesn't search for 'news'; they search for 'WTHI.' That's brand equity that money can't buy.
The tech stack reveals a modern media operation: Google Analytics, Tag Manager, Segment, and Twitter Cards show they're tracking every click and optimizing for social virality. Yet the site currently shows a '451: Unavailable due to legal reasons' message—a temporary glitch that speaks to the complex legal realities of local news.
- Kevin Orpurt (Chief Meteorologist) and Susan Dinkel (News Director) anchor a leadership team with deep local credibility
- The 29% organic search traffic shows SEO is secondary to direct brand loyalty—a rare luxury in digital media
- Top keywords include 'lamar whitlock' and 'tim yocum indiana'—hyperlocal figures that drive consistent search volume
The Local News Blueprint
WTHI proves that in the digital age, hyperlocal dominance beats broad reach every time. Their model—brand-first, direct-traffic-heavy, and community-obsessed—is the future of sustainable local journalism.
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WTHI News10 | Terre Haute, IN News, Weather | Coverage You Can Count On
Terre Haute breaking news, weather and live video. Covering local politics, crime, health, education and sports for Terre Haute and the Wabash Valley of Indiana.
wthitv.com | Coverage You Can Count On
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About wthitv.com
Terre Haute breaking news, weather and live video. Covering local politics, crime, health, education and sports for Terre Haute and the Wabash Valley of Indiana.
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wthitv.com uses 6 technologies across their website including HSTS, reCAPTCHA, Segment, Google Tag Manager, Twitter Cards.
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HSTS, reCAPTCHA
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Segment, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
Traffic & Audience
wthitv.com receives approximately 347.8K monthly visitors and ranks #170,896 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:38 on the site.
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