wexinc.com
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WEX: The $2.6M Travel Payment Powerhouse
Deep dive into the company behind wexinc.com and its massive traffic dominance
With just 29 employees generating $2.6M in revenue, WEX isn't a sprawling giant—it's a precision instrument. Yet, the domain wexinc.com commands 667,844 monthly visits, a scale that defies its lean headcount. This isn't just a payment processor; it's a high-velocity B2B funnel that founders dream of.
"The most telling metric isn't the traffic volume—it's the 51% direct traffic. This indicates a brand so ingrained that users bypass search engines entirely."
The Traffic Paradox
WEX operates in a high-stakes, high-trust industry. Their 36% organic search traffic is dwarfed by 51% direct visits. This signals a user base logging in daily to manage travel payments, not casual browsers. The 'wex login' keyword alone commands 33,380 monthly searches, revealing a sticky, recurring platform. For a fintech, this retention metric is gold.
The Silent B2B Behemoth
While the data flags 'undefined' for top countries (a data anomaly), the sheer volume suggests a massive North American footprint. WEX isn't chasing virality; it's capturing enterprise travel managers and suppliers. The Trustpilot score of 1.3/5 is a stark warning: in B2B payments, operational friction can kill brand sentiment faster than any marketing campaign can fix it.
- Brand dominance: 'wex' (100K+ monthly searches) acts as a primary traffic magnet.
- Product stickiness: High search volume for 'wex login' and 'wex hsa' indicates a multi-product ecosystem.
- Lean operations: $90K revenue per employee suggests high-margin software, not low-margin services.
The tech stack (jQuery, Bootstrap, Tailwind) suggests a legacy frontend being modernized. For a fintech handling global travel payments, this could indicate technical debt or a pragmatic approach to stability over bleeding-edge UI. The 1.3 Trustpilot rating is the elephant in the room—high traffic with low sentiment often precedes a product or support overhaul.
The Unsexy Unicorn
WEX proves that in B2B fintech, owning a niche workflow beats chasing mass-market appeal. Their model is a masterclass in capturing high-value, recurring traffic with a lean team.
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5 keywordsHow is Wexinc's SEO?
Open Graph Image
https://www.wexinc.com/wp-content/uploads/2023/10/1200x630-WEX-logo-transparent.png.webp
Meta Tags
Global payments solutions for the travel industry | WEX
Efficiently and securely pay travel suppliers anywhere in the world with the flexible travel payments platform from WEX.
Travel
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WEX
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Reviews (20)
Customer Service needs work
Their customer service leaves a lot to be desired. I made a mistake in my elections. I elected FSA which I did not want. In order to fix it, they made me fill out a form. I did it and send it back on 11/25. No one ever got back to me and the problem wasn't fixed. I'm having surgery next week and need to make sure I have my insurance so I called them. After several attempts to call with no answer, someone finally picked up today. They told me my insurance was on hold because I needed to pay the FSA. I explained that I sent the form to cancel the FSA. According to them, I sent the form to the wrong email address. I had written to that email a second time requesting a reply and explaining the urgency. The fact that no one could be bothered to forward my message to the correct address or at least reply and tell me that I needed to send the form elsewhere is mind blowing. They told me that it's going to take about a week for everything to be settled. As I said before, I'm having surgery next week so I really hope that's true.
I applied for a truck fuel card but was…
I applied for a truck fuel card but was sent a different product with terms I did not agree to. I never activated or used the card, yet I was charged approximately $300 in fees. Despite disputing the charges and requesting closure, the account was treated as active and is now affecting my ability to obtain fuel cards elsewhere for my business. This has caused financial and operational harm. I am still seeking full removal of the charges and written confirmation that the account is closed and corrected. It's just me that wondering how many more people got robbed by this fuel company
This company is so full of shit I put…
This company is so full of shit I put in to get my FSA reimbursement to me for doctor's visit. I put in to have it direct deposit to my account, and I receive email stating I was getting a check. I call them and they tell me it's their fault but you say the only way you can fix it in your system for me to get my money I have to wait till the check process and you can go back cancel check an process it for direct deposit so I still waiting on my money which could take up to 3 to 5 business days before I get my money after you process it for direct deposit.
Fradulant Company...Never use Wex Wawa for your companies fuel purchases…
Never use Wex Wawa for your companies fuel purchases. They rape you with large hidden charges they do not dislose. When you are savvy and figure it out and call them out, they do not refund the false charges. They are criminal. Horrible company and a bad stain on Wawa. I woud give them 0 stars if I was able. Scam company.
It's a ripoff
It's a ripoff, stay away. The representatives are heartless thieves stealing hard earn money and sabotaging your healthcare options. They deny claims and Im dissapointed in my former employer for offering it. Claims Toggle Date of Service Sorted Descending Account Merchant/Provider Claim Status Amount 07/22/2025Medical FSA 01/01/2025-12/31/2025 Dr Hirsh Denied $62.10 07/22/2025Medical FSA 01/01/2025-12/31/2025 Horn Denied $62.52 07/15/2025Medical FSA 01/01/2025-12/31/2025 Walgreens Paid $9.48
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About wexinc.com
Efficiently and securely pay travel suppliers anywhere in the world with the flexible travel payments platform from WEX.
Company Overview
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Technology Stack
wexinc.com uses 21 technologies across their website including Wistia, YouTube Embed, Font Awesome, HSTS, reCAPTCHA, and more.
Video
Wistia, YouTube Embed
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Privacy & Consent
OneTrust
Traffic & Audience
wexinc.com receives approximately 667.8K monthly visitors and ranks #76,066 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:28 on the site.
The majority of wexinc.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about wexinc.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wexinc.com directly at https://wexinc.com.