wfmz.com
Get leads like Wfmz — and thousands more
Build targeted lists by tech stack, traffic, and more
WFMZ: The Independent News Giant
How a local TV station built a 3.2M monthly visit empire without a network
In an era dominated by media conglomerates, WFMZ-TV stands as a defiant outlier: a privately-owned, independent television station that commands 3.2 million monthly visits from the Lehigh Valley and beyond. While giants like CNN and Fox struggle with cord-cutting, this Pennsylvania-based station has quietly built a digital fortress, proving that hyper-local news can scale when executed with ruthless precision.
"WFMZ doesn't just report the news—it owns the search results for 'school closings' with 118,140 monthly searches, turning a public service into a traffic moat."
The School Closings Monopoly
While competitors fight for generic headlines, WFMZ dominates the most critical local search term: 'school closings' with 118,140 monthly searches. This isn't accidental—it's a strategic capture of high-intent, time-sensitive traffic that parents and students desperately need. The station has weaponized weather emergencies into a daily habit, creating a dependency loop where users don't just visit WFMZ.com, they rely on it. This single keyword generates more traffic than their brand name searches, proving that utility beats awareness in local news.
The Independence Advantage
WFMZ operates without network affiliation—a rarity in broadcast TV. This independence grants them editorial freedom and operational agility that network affiliates can't match. They can pivot coverage instantly, prioritize hyper-local stories, and build direct relationships with their 197 employees without corporate red tape. The result? A 61% direct traffic rate—nearly double the industry average—indicating users don't stumble upon WFMZ; they seek it out. This is the power of brand trust in local journalism.
The station's tech stack reveals a pragmatic, modern approach. They leverage jQuery and Tailwind CSS for speed, but their real innovation lies in PWA (Progressive Web App) implementation and lazy loading—critical for handling 3.2M monthly visits without sacrificing performance. Their social strategy is equally disciplined: unified branding across Twitter, YouTube, Facebook, and Instagram under the '69 News' banner, creating a cohesive identity that transcends platforms. Yet, their organic search traffic sits at just 31%, a vulnerability that suggests over-reliance on direct visits and brand loyalty.
- Owned by Maranatha Broadcasting Company, giving them regional control without national corporate oversight
- Revenue of $44.4M from a single market—Lehigh Valley and Berks County—proving local density beats national scale
- Key leadership includes Chief Engineer Jeff Kuhns and Sports Director Dan Moscaritolo, indicating deep technical and content expertise
- Traffic is 97.8% US-based, with a hyper-focused geographic footprint that advertisers pay premiums for
The Local News Blueprint
WFMZ proves that in media, depth beats breadth. They don't chase global audiences; they own their backyard with surgical precision, turning weather emergencies into daily traffic spikes and community trust into revenue. For investors, this is a model of sustainable local media. For founders, it's a masterclass in dominating a niche. For product people, it's a reminder that sometimes, the best growth strategy is simply being indispensable to the people who need you most.
What tech stack does Wfmz use?
How much traffic does Wfmz get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Wfmz's audience located?
Who competes with Wfmz?
Device Distribution
What keywords does Wfmz rank for?
5 keywordsHow is Wfmz's SEO?
Open Graph Image
https://bloximages.newyork1.vip.townnews.com/wfmz.com/content/tncms/custom/image/4af0a2dd-7bcd-4725-a454-f89b00ad8bf6.jpg?resize=600%2C338
Meta Tags
Home - WFMZ | Your Life, Your World, Your NEWS
WFMZ-TV is an independent television station in Pennsylvania, United States providing news for the Lehigh Valley and Berks County, including the communities of Allentown, Reading, and Bethlehem
wfmz.com | Your Life, Your World, Your NEWS
H1 Tags
Schema Types
What is Wfmz's revenue?
Who competes with Wfmz?
Who works at Wfmz?
Loading leads...
What do customers think of Wfmz?
No Trustpilot reviews available for this company.
Frequently Asked Questions about Wfmz
What is Wfmz's Revenue?
What does Wfmz do?
How fast is Wfmz growing?
How do people interact with Wfmz?
How do people find Wfmz?
Who uses Wfmz?
What technologies does Wfmz use?
Who are Wfmz's competitors?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Wfmz?
Contact Information
Export wfmz.com Data
Download the complete tech stack, analytics, leads, and company data for wfmz.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About wfmz.com
WFMZ-TV is an independent television station in Pennsylvania, United States providing news for the Lehigh Valley and Berks County, including the communities of Allentown, Reading, and Bethlehem
Company Overview
wfmz.com Social Media
Contact wfmz.com
Email Addresses
Phone Numbers
Technology Stack
wfmz.com uses 24 technologies across their website including Font Awesome, Google Fonts, Firebase, HSTS, reCAPTCHA, and more.
Fonts
Font Awesome, Google Fonts
Development
Firebase
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
AWS CloudFront
Traffic & Audience
wfmz.com receives approximately 3.2M monthly visitors and ranks #24,604 globally. The website has a bounce rate of 59% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 2:16 on the site.
The majority of wfmz.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is wfmz.com?
What technologies does wfmz.com use?
How do I contact wfmz.com?
What are wfmz.com's social media accounts?
How popular is wfmz.com?
Related Searches
This page provides publicly available information about wfmz.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wfmz.com directly at https://wfmz.com.