wfyi.org
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The NPR Station That Built a Digital Empire
How WFYI.org dominates local news with 222K monthly visits and $36M revenue
In an era where local journalism is dying, WFYI.org isn't just surviving—it's thriving. With 222,652 monthly visits and a $36M revenue engine, this Indianapolis public media station has quietly built a digital fortress that most tech startups would envy.
"WFYI isn't a legacy media company trying to go digital—it's a digital-first news organization that happens to broadcast on radio waves."
The Trust Advantage
While tech companies struggle to build authentic community, WFYI has it baked into their DNA. Their 46% direct traffic rate—nearly matching their organic search—proves that 100,000+ people type 'wfyi.org' directly into their browsers every month. That's not SEO luck; that's habit formation. Their social presence spans Twitter, YouTube, Facebook, and Instagram, creating a multi-platform news ecosystem that local competitors can't replicate.
The Keyword Moat
WFYI owns 'indiana' with 302,790 monthly searches, but here's the strategic genius: they've built a secondary moat around policy-driven terms like 'indiana redistricting' (46,790 monthly searches) and 'save plan' (22,050). These aren't vanity keywords—they're high-intent searches for civic engagement. When Indiana residents need to understand complex policy, they don't go to Google News. They go to WFYI.
The technology stack reveals a pragmatic approach: jQuery and Bootstrap for rapid development, Google Analytics for measurement, and DoubleClick for monetization. It's not bleeding-edge, but it's battle-tested. With 160 employees and a 233,112 backlink profile, WFYI has built an authority score that local news startups would kill for.
- Direct traffic nearly matches organic search (46% vs 44%)—a rarity in digital media
- Owns high-intent civic keywords beyond just 'news'
- Multi-platform presence without diluting brand focus
- Revenue model diversified beyond advertising (implied by NPR/PBS structure)
The Anti-Tech Playbook That Wins
WFYI proves that boring, consistent local journalism with deep community roots outperforms flashy digital media strategies every time.
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Open Graph Image
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Meta Tags
Indianapolis' Public Radio, TV & News Station | WFYI
WFYI is central Indiana's source for NPR radio (90.1 FM) and PBS television (20.1, 20.2 and 20.3), with a focus on the local community. Stay up to date on the latest news and events for Indianapolis and central Indiana.
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About wfyi.org
WFYI is central Indiana's source for NPR radio (90.1 FM) and PBS television (20.1, 20.2 and 20.3), with a focus on the local community. Stay up to date on the latest news and events for Indianapolis and central Indiana.
Company Overview
wfyi.org Social Media
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Technology Stack
wfyi.org uses 7 technologies across their website including Google Fonts, DoubleClick Floodlight, Facebook Pixel, Google Tag Manager, Google Analytics, and more.
Fonts
Google Fonts
Advertising
DoubleClick Floodlight, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
CSS Frameworks
Bootstrap
JavaScript Libraries
jQuery
Traffic & Audience
wfyi.org receives approximately 222.7K monthly visitors and ranks #223,114 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:55 on the site.
The majority of wfyi.org's traffic comes from undefined, undefined, .
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