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wgl.com
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wgl.com

8 technologies
VerifiedGrowingVisit15.4K/mo$286M9308 Tech25 Leads
Deep Dive

The Utility That Doesn't Understand Traffic

A $286M company with 56% direct traffic and a confusing digital identity crisis.

WGL.com isn't a tech startup—it's a legacy utility masquerading as a modern brand, and the data reveals a company deeply confused about its own digital footprint. With 56% direct traffic and a global rank of #1.8M, this isn't growth; it's inertia.

$286.4M
Annual Revenue
56%
Direct Traffic
29%
Organic Search
930
Employees

"When 56% of your traffic is direct, you aren't acquiring—you're maintaining."

The Invisible User Base

15,360 monthly visits for a $286M revenue company is shockingly low. At ~$18,600 revenue per visit, they're either serving an incredibly high-value B2B niche or missing a massive digital opportunity. The 94.8% 'undefined' country traffic suggests tracking failures, not global reach.

The Keyword Paradox

Their top keyword 'washington gas' gets 67,700 monthly searches, yet they rank for 'wgl' (1,110 searches). This isn't branding—it's fragmentation. They're competing with their own legacy identity while paying for brand awareness they should own organically.

The tech stack tells a story of incrementalism: jQuery and Bootstrap alongside Tailwind CSS. This is a company patching old systems instead of building new ones. The Drupal CMS choice is enterprise-safe but innovation-stifling—exactly what you'd expect from a utility where 'direct traffic' means employees and contractors bookmarking the site.

  • Revenue per visit is suspiciously high (~$18,600), suggesting B2B contracts dwarf consumer traffic
  • Top keywords reveal identity crisis: 'washington gas' vs 'wgl' vs 'washingtongas'
  • 94.8% 'undefined' country traffic indicates critical analytics failures
  • Tech debt visible in jQuery/Bootstrap mix alongside modern Tailwind CSS
No clear digital growth strategy
Dominant direct traffic (56%) indicates strong offline brand
Broken analytics tracking
Stable $286M revenue base
Fragmented brand identity
Enterprise-grade tech stack (Drupal)
Low organic search presence (29%)
Specialized utility market position

The Monopoly Trap

WGL.com succeeds because it has to, not because it's optimized. For investors, this is a stable cash flow. For founders, it's a cautionary tale: when your customers have no choice, your digital presence doesn't matter—until it does.

What tech stack does Wgl use?

13 detected
Performance1
Web Standards1
JavaScript Libraries1
Tracking & Analytics5
G
Google Tag Manager
G
Google APIs
G
Google Static
G
Google Tag Manager
G
Google Analytics

How much traffic does Wgl get?

Traffic & Engagement

15.4K
Monthly Visits
1.5
Pages/Visit
0:46
Avg. Duration
62%
Bounce Rate
Monthly Traffic Trend-4%
16.0K
Oct 2025
Oct
9.1K
Nov 2025
Nov
15.4K
Dec 2025
Dec

Traffic Sources

Search
29%
Direct
56%
Social
6%
Referrals
7%
Email
0%
Paid
1%

Where is Wgl's audience located?

🌍94.8%
🌍5.2%

What keywords does Wgl rank for?

5 keywords
1washington gas67.7K vol$3.53
2wgl1.1K vol$0.21
3washingtongas4.9K vol$3.53
4gas bill13.7K vol$0.84
5washington gas careers340 vol$1.10

How is Wgl's SEO?

Meta Tags

title19 chars

Utilities | AltaGas

description580 chars

.view-row { display:none !important; } .util-bios { display:flex; justify-content:flex-start; align-items:flex-start; align-content:space-between; flex-wrap: none; gap:0px; margin: 20px 0% 10px 0%; } .utilcol-a { flex-grow:1; flex-shrink:2; width:200px; padding:0px; margin:0px 5% 0px 0px; } .utilcol-b { flex-shrink:1; width:70%; padding:0px 2% 0px 0px; } .utilcol-c { flex-grow:1; flex-shrink:2; width:49%; padding:0px; margin:0px 5% 0px 0px; } .utilcol-d { flex-shrink:1; width:49%; padding:0px 2% 0px 0px; } ol.parenthesis { counter-reset: list-in-thm; margin-left: 0; padding

languageEN

H1 Tags

h1Utilities

Who works at Wgl?

Loading leads...

What do customers think of Wgl?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Wgl

What is Wgl's Revenue?
Wgl generates approximately $286M in annual revenue. With 930 employees, that's $308,000 per employee.
What does Wgl do?
.view-row { display:none !important; } .util-bios { display:flex; justify-content:flex-start; align-items:flex-start; align-content:space-between; flex-wrap: none; gap:0px; margin: 20px 0% 10px 0%; } .utilcol-a { flex-grow:1; flex-shrink:2; width:200px; padding:0px; margin:0px 5% 0px 0px; } .utilcol-b { flex-shrink:1; width:70%; padding:0px 2% 0px 0px; } .utilcol-c { flex-grow:1; flex-shrink:2; width:49%; padding:0px; margin:0px 5% 0px 0px; } .utilcol-d { flex-shrink:1; width:49%; padding:0px 2% 0px 0px; } ol.parenthesis { counter-reset: list-in-thm; margin-left: 0; padding
How fast is Wgl growing?
Wgl employee count has changed by -5% year over year.
What technologies does Wgl use?
Wgl uses 8 technologies across their website including CMS, Analytics & Marketing, Performance. Key technologies include Drupal, Google Tag Manager, Google Analytics, Lazy Loading.
Who are Wgl's competitors?
Wgl's main competitors include WGL, Curio LV, NARUC, DC Water, Cadeo. These companies operate in similar markets and compete for the same customer base.

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How to contact Wgl?

Contact Information

What are Wgl's key pages?

Export wgl.com Data

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Raw JSON Data

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About wgl.com

.view-row { display:none !important; } .util-bios { display:flex; justify-content:flex-start; align-items:flex-start; align-content:space-between; flex-wrap: none; gap:0px; margin: 20px 0% 10px 0%; } .utilcol-a { flex-grow:1; flex-shrink:2; width:200px; padding:0px; margin:0px 5% 0px 0px; } .utilcol-b { flex-shrink:1; width:70%; padding:0px 2% 0px 0px; } .utilcol-c { flex-grow:1; flex-shrink:2; width:49%; padding:0px; margin:0px 5% 0px 0px; } .utilcol-d { flex-shrink:1; width:49%; padding:0px 2% 0px 0px; } ol.parenthesis { counter-reset: list-in-thm; margin-left: 0; padding

Company Overview

wgl.com
Website
finance
Industry
#1,811,409
Global Rank
15.4K
Monthly Visitors
8
Technologies
25+
Employees

wgl.com Key Pages

Contact wgl.com

Technology Stack

wgl.com uses 8 technologies across their website including Drupal, Google Tag Manager, Google Analytics, Lazy Loading, and more.

CMS

Drupal

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Web Standards

PWA

CSS Frameworks

Bootstrap, Tailwind CSS

JavaScript Libraries

jQuery

Traffic & Audience

15.4K
Monthly Visits
62%
Bounce Rate
1.5
Pages/Visit
0:46
Avg. Duration

wgl.com receives approximately 15.4K monthly visitors and ranks #1,811,409 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:46 on the site.

The majority of wgl.com's traffic comes from undefined, .

Frequently Asked Questions

What is wgl.com?
.view-row { display:none !important; } .util-bios { display:flex; justify-content:flex-start; align-items:flex-start; align-content:space-between; flex-wrap: none; gap:0px; margin: 20px 0% 10px 0%; } .utilcol-a { flex-grow:1; flex-shrink:2; width:200px; padding:0px; margin:0px 5% 0px 0px; } .utilcol-b { flex-shrink:1; width:70%; padding:0px 2% 0px 0px; } .utilcol-c { flex-grow:1; flex-shrink:2; width:49%; padding:0px; margin:0px 5% 0px 0px; } .utilcol-d { flex-shrink:1; width:49%; padding:0px 2% 0px 0px; } ol.parenthesis { counter-reset: list-in-thm; margin-left: 0; padding
What technologies does wgl.com use?
wgl.com uses 8 technologies including Drupal, Google Tag Manager, Google Analytics, and 2 more. View the full tech stack analysis above.
How do I contact wgl.com?
You can contact wgl.com through their contact page.
Is wgl.com hiring?
Check wgl.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is wgl.com?
wgl.com receives approximately 15.4K monthly visitors and ranks #1,811,409 globally. Traffic is growing by 68.3% month-over-month.

Related Searches

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This page provides publicly available information about wgl.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wgl.com directly at https://wgl.com.