whaiora.org.nz
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Whaiora: The Unsung $8.4M Health Giant
A 60-person operation quietly dominating New Zealand's regional health market.
In the shadow of global health tech giants, a New Zealand entity named Whaiora is building a formidable empire with just 60 employees and $8.4M in revenue. This isn't your typical Silicon Valley startup; it's a localized powerhouse with deep roots in community health.
"They aren't chasing vanity metrics—they're solving real-world health problems in Masterton with surgical precision."
The Community Anchor
With leadership like Triny Ruhe (General Manager) and Holly Jackson (Māori Population Health), Whaiora operates as a critical infrastructure piece rather than a mere business. Their revenue per employee sits at a healthy ~$140k, suggesting a lean, high-impact operation that prioritizes service delivery over bloated overhead.
Traffic & SEO Reality Check
While 2,114 monthly visits might seem modest, the context matters. They rank for high-intent, localized keywords like 'Masterton Medical' and 'Wai Health' (220-240 monthly volume). This isn't a vanity traffic play; it's capturing the local market that matters. 51% organic traffic indicates a strong local SEO foundation without aggressive digital marketing spend.
- Revenue Efficiency: $8.4M from 60 staff = ~$140k/employee
- Market Dominance: Captures hyper-local search intent in Masterton
- Tech Stack: Pragmatic WordPress + jQuery stack—reliable over flashy
- Social Presence: Active Facebook community (not chasing TikTok trends)
The tech stack tells a story of pragmatism. jQuery, WordPress, and Tailwind CSS—they're not reinventing the wheel, they're building a reliable digital front door for a health service that people actually need. The privacy policy upload date (Dec 2022) suggests they take compliance seriously but aren't obsessing over constant updates.
The Quiet Giant Thesis
Whaiora proves that in regional markets, depth beats breadth. They don't need 10M users—they need the right 2,000 locals who rely on their services daily.
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About whaiora.org.nz
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Technology Stack
whaiora.org.nz uses 12 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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WooCommerce
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RSS
Traffic & Audience
whaiora.org.nz receives approximately 2.1K monthly visitors and ranks #7,675,649 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:28 on the site.
The majority of whaiora.org.nz's traffic comes from .
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This page provides publicly available information about whaiora.org.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit whaiora.org.nz directly at https://whaiora.org.nz.