whatarmy.com
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WhatArmy: Boston's Silent Web Giant
A $0.9M agency quietly dominating complex e-commerce builds
In a market saturated with generic agencies, WhatArmy stands out by doing the opposite: they focus on solving complex technical challenges for brands they love, not chasing every lead in sight. With a lean team of 10 generating nearly $1M in revenue, this Boston-based shop is a masterclass in focused execution.
"They aren't just building websites; they're engineering digital infrastructure for brands that have outgrown DIY solutions."
The Tech Stack Speaks Volumes
WhatArmy's technology stack reveals their true expertise. They don't just dabble; they master. Specializing in WordPress, Shopify Plus, Webflow, and BigCommerce, they tackle the hardest parts of e-commerce—like WooCommerce shipping logic and server-side rendering. Their traffic data shows they attract developers and store owners searching for specific, high-level solutions, not just 'web design.'
Efficiency Over Scale
Most agencies chase growth at all costs. WhatArmy has built a sustainable business model with a team of just 10. Their 45% direct traffic share suggests a strong referral network and repeat clients—a sign of deep trust and high-quality delivery. They aren't spending heavily on acquisition; their work speaks for itself.
- Elite e-commerce specialization (Shopify Plus, BigCommerce)
- Deep WordPress expertise for custom builds
- Performance-focused engineering (Server-side rendering)
- Strong referral-based client acquisition
The Quiet Technical Powerhouse
For founders and investors, WhatArmy represents the ideal partner when you've outgrown the basics and need technical depth without enterprise bloat.
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Boston Web Design | Web Development | WhatArmy
WhatArmy is a world-class web design, web development, full-service agency based in Boston, Massachusetts. They specialize in WordPress, Shopify Plus, Webflow, and BigCommerce. They solve simple and complex challenges for brands they love.
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About whatarmy.com
WhatArmy is a world-class web design, web development, full-service agency based in Boston, Massachusetts. They specialize in WordPress, Shopify Plus, Webflow, and BigCommerce. They solve simple and complex challenges for brands they love.
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Technology Stack
whatarmy.com uses 23 technologies across their website including UserWay, Google Fonts, HSTS, Cloudflare Turnstile, and more.
Accessibility
UserWay
Fonts
Google Fonts
Security
HSTS, Cloudflare Turnstile
CMS
Webflow, WordPress
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
whatarmy.com receives approximately 4.7K monthly visitors and ranks #3,714,571 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:47 on the site.
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