whatisflyght.com
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Flyght: The Restaurant Tech Unicorn That Never Was
Analyzing the $3.5M revenue restaurant tech platform flying under the radar
In a market saturated with POS solutions, Flyght claims to unify loyalty, payments, and marketing for restaurants—yet with only 2,000 monthly visitors, they're barely a blip on the radar. This is the story of a profitable tech company that grew quietly while others chased VC funding.
"They're not building a unicorn—they're building a sustainable business in a space where most startups burn through cash before finding product-market fit."
The Bootstrapped Mindset
With 30 employees generating $3.5M in revenue, Flyght operates at a healthy $116k revenue per employee. Unlike their VC-backed competitors, they've avoided the growth-at-all-costs trap. Their modest web traffic (2,094 monthly visits) suggests they're not playing the inbound marketing game—instead, they're likely growing through direct sales and partnerships in the restaurant industry.
The SEO Contradiction
Here's the paradox: 58% of their traffic comes from organic search, yet their top keywords reveal a brand awareness problem. They rank for 'whats flyght' (350 monthly volume) and 'flyght' (820 monthly volume)—but also for 'tabit' (3,010 monthly volume) and 'tabit office' (450 monthly volume). This suggests they're either competing with or are confused with Tabit, another restaurant tech player. Their search strategy is fragmented, yet they're still converting.
The tech stack tells a story of pragmatism over flash. They're using jQuery (not React), Bootstrap and Tailwind CSS together, and GSAP for animations. This isn't a bleeding-edge startup—they're using battle-tested tools that work, prioritizing stability over trendy frameworks. The presence of Ant Design and DaisyUI suggests they're building internal tools quickly rather than reinventing UI components.
- Profitable with $3.5M revenue from just 30 employees
- Grows through direct sales, not inbound marketing
- Competing in a crowded POS market without VC funding
- Uses legacy tech stack (jQuery) for stability
- Confused with competitor 'Tabit' in search results
The Quiet Giant Strategy
Flyght proves you don't need VC funding or viral growth to build a sustainable tech business. In a market obsessed with scale, they've chosen profitability—and that might be the smartest move of all.
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Open Graph Image
https://cdn.prod.website-files.com/67e5b06ded85e58d5954567f/67fec62d171ba3ac98d8afe5_OG-Flyght-Home.png
Meta Tags
Fully Managed Restaurant Technology | Flyght
Flyght unifies POS, payments, loyalty, and marketing into one seamless solution—designed to boost profits and cut tech stress for modern restaurants.
H1 Tags
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About whatisflyght.com
Flyght unifies POS, payments, loyalty, and marketing into one seamless solution—designed to boost profits and cut tech stress for modern restaurants.
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Technology Stack
whatisflyght.com uses 20 technologies across their website including HSTS, reCAPTCHA, Webflow, unpkg, and more.
Security
HSTS, reCAPTCHA
CMS
Webflow
CDN
unpkg
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
whatisflyght.com receives approximately 2.1K monthly visitors and ranks #7,353,848 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:41 on the site.
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