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Whatwapp: The Quiet Giant of Evergreen Mobile Gaming
A €10.5M revenue studio winning hearts, not headlines
In an industry obsessed with flashy AAA launches and viral hits, Whatwapp operates on a different frequency. They aren't chasing trends; they are preserving them. With a laser focus on 'evergreen' mobile games—timeless classics like Scopa and Bridge—they've built a €10.5M revenue engine by winning the loyalty of a specific, passionate audience.
"They aren't building the next viral sensation; they are building a permanent home for the games your grandparents played."
The 'Anti-Churn' Strategy
While most mobile gaming studios panic over retention metrics and daily active users, Whatwapp taps into an unshakeable demographic: players of traditional card and board games. Their traffic data reveals a fascinating insight—48% of visits are direct. This isn't accidental traffic; it's habitual. Players don't discover Whatwapp via TikTok ads; they type the URL into their browser because the product is a utility, not a dopamine slot machine. They are solving the 'Scopa' problem for the digital age.
The SEO Paradox
The data presents a counter-intuitive growth story. With a global rank of #5.4M and only 3,415 monthly visits, surface-level metrics suggest stagnation. However, the keyword strategy reveals a high-intent niche. Ranking for terms like 'scopa card game online' (670 monthly volume) and owning 70% of the 'whatwapp entertainment' search volume indicates a focused, high-conversion funnel. They aren't casting a wide net; they are spearfishing in a pond where they own the ecosystem.
The tech stack tells the story of a pragmatic, lean operation. They rely on jQuery and Bootstrap—technologies often dismissed by Silicon Valley elitists—but they work. This isn't a tech-first company; it's a product-first company. The presence of Cloudflare and Google Analytics shows a mature approach to performance and data, while the lack of heavy frameworks suggests a team optimizing for speed and reliability over 'modern' aesthetics.
- The 'Italian Job': A strong cultural anchor in the Italian market (evidenced by the 'Scopa' keyword focus) creates a defensible moat against global competitors.
- The Founder's Touch: CEO Alessandro Lacroce steers the ship with a focus on legacy gaming, prioritizing cultural preservation over rapid scaling.
- The Direct Traffic Moat: 48% direct traffic is a hallmark of brand strength and user loyalty that paid marketing cannot easily replicate.
The Quiet Giant Strategy
Whatwapp proves that you don't need to change the world to build a sustainable business. You just need to own a specific corner of it better than anyone else.
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Home • Whatwapp
People are at the center of what we do. Our mission: to win the hearts of those who love evergreen mobile games and let them play on mobile.
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About whatwapp.com
People are at the center of what we do. Our mission: to win the hearts of those who love evergreen mobile games and let them play on mobile.
Company Overview
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Technology Stack
whatwapp.com uses 16 technologies across their website including YouTube Embed, PHP, WordPress, and more.
Video
YouTube Embed
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Privacy & Consent
Iubenda
Advertising
Microsoft Ads, Facebook Pixel
Traffic & Audience
whatwapp.com receives approximately 3.4K monthly visitors and ranks #5,467,265 globally. The website has a bounce rate of 74% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:01 on the site.
The majority of whatwapp.com's traffic comes from .
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This page provides publicly available information about whatwapp.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit whatwapp.com directly at https://whatwapp.com.