wheelocity.com
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Wheelocity: The Silent Giant of Bharat Commerce
A $100M revenue fintech you've likely never heard of
While everyone chases consumer fintech unicorns, a quiet giant is building the financial rails for India's commerce backbone. Wheelocity isn't flashy—it's foundational, processing the invisible transactions that power Bharat's supply chain.
"They're not building for Silicon Valley—they're building for the Indian middle market that actually moves the economy."
The Invisible Middle Market
With 281 employees generating $100.4M in revenue, Wheelocity achieves $357K revenue per employee—exceptional for a B2B fintech. Their low web traffic (1,198 monthly visits) reveals their true nature: they're not a consumer-facing app but a backend infrastructure play. The 'undefined' country in analytics likely indicates they're serving Indian businesses through custom integrations, not public websites.
The Bharat Commerce Play
Their H1 tag 'Bharat Commerce' says everything. They're positioning as the financial infrastructure for India's domestic trade, not cross-border or global. The keyword 'velocity food vendor' (140 monthly searches) suggests deep vertical integration—likely providing payment processing, credit, or logistics financing specifically for India's massive food services industry.
- Revenue per employee: $357K (elite B2B performance)
- Traffic paradox: Low public web presence despite $100M+ revenue
- Vertical focus: Food services and vendor management
- Tech stack: Modern but pragmatic (Tailwind, Bootstrap, Cloudflare)
- Leadership: Experienced team with finance and operations expertise
Wheelocity's tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind for rapid development, Cloudflare for reliability, and Lottie for lightweight animations. They're not chasing bleeding-edge tech—they're building reliable infrastructure that scales. The absence of structured data suggests they're not prioritizing SEO, which aligns with their B2B model where relationships matter more than search rankings.
The Real Opportunity: Infrastructure Over Innovation
Wheelocity proves that boring, vertical-focused fintech can generate massive revenue without consumer hype. For investors and founders, the lesson is clear: India's commerce infrastructure is still fragmented, and the winners will be those who own a specific vertical end-to-end, not those with the flashiest apps.
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About wheelocity.com
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Technology Stack
wheelocity.com uses 12 technologies across their website including Font Awesome, Google Fonts, cdnjs, jsDelivr, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Web Standards
Twitter Cards
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
wheelocity.com receives approximately 1.2K monthly visitors and ranks #12,626,247 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:34 on the site.
The majority of wheelocity.com's traffic comes from .
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