wheninmanila.com
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When In Manila: The Local SEO Behemoth
How a lifestyle magazine dominates Manila's digital landscape with 165K monthly visits.
In a crowded digital landscape, When In Manila doesn't just report on the city—it owns the search results for it. While traditional media struggles to adapt, this lifestyle publisher has engineered a massive audience by mastering the art of local relevance and keyword dominance.
"They aren't just writing articles; they are engineering answers to the specific questions Manila asks every day."
The Keyword Strategy
The traffic data reveals a masterclass in intent targeting. Ranking for high-volume terms like 'SM North' (7,270 monthly searches) alongside niche interests like 'Kespa Cup 2025' shows a strategy that bridges the gap between hyper-local utility and entertainment. They capture the user looking for mall hours just as effectively as the one looking for gaming streams.
The Revenue Engine
With 45 employees and $5.2M in revenue, When In Manila operates with the efficiency of a lean tech startup rather than a traditional publisher. Their $115k revenue-per-employee metric suggests a highly monetized content operation, likely driven by native advertising and sponsored content that blends seamlessly with their lifestyle coverage.
- Dominates local search intent with high-volume keywords
- Leverages a multi-platform social strategy (TikTok to YouTube)
- Maintains a high traffic-to-revenue ratio through native ads
- Focuses heavily on visual content (photos, videos, graphics)
The site's technical foundation, built on jQuery and Tailwind CSS, prioritizes speed and simplicity over complex frameworks. This is a pragmatic choice for a content-heavy site where page load times directly impact bounce rates and SEO rankings. Their reliance on Cloudflare and Google Fonts further optimizes for global reach while keeping infrastructure costs manageable.
The Local SEO Playbook
When In Manila proves that owning a specific geography digitally is more valuable than being a generalist. For founders, the lesson is clear: dominate your niche before expanding.
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Open Graph Image
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Meta Tags
When In Manila - The Go-To Lifestyle Magazine For Manila
A top online magazine in Manila and in the Philippines. We’re a team of writers, photographers, graphic artists, videographers, and content creators who want to tell their stories of adventures and discoveries.
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About wheninmanila.com
A top online magazine in Manila and in the Philippines. We’re a team of writers, photographers, graphic artists, videographers, and content creators who want to tell their stories of adventures and discoveries.
Company Overview
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Technology Stack
wheninmanila.com uses 16 technologies across their website including Font Awesome, Google Fonts, Okta, PHP, and more.
Fonts
Font Awesome, Google Fonts
Authentication
Okta
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight
Traffic & Audience
wheninmanila.com receives approximately 165.4K monthly visitors and ranks #252,834 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:38 on the site.
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