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whistleb.com
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whistleb.com

12 technologies
VerifiedVisit11.7K/mo$5M2812 Tech1 Leads
Deep Dive

WhistleB: The Polish Compliance Trojan Horse

A tiny 28-person startup quietly owning the speak-up market with 87% traffic from one country

In the shadow of enterprise giants like NAVEX, a 28-person Polish startup is building a compliance empire that flies under the radar. WhistleB isn't just another reporting platform—it's a localized dominance play disguised as a global solution.

28
employees globally
$5.3M
annual revenue
11.7K
monthly visits
87.7%
traffic from one country

"They're not competing with NAVEX—they're becoming the Polish compliance infrastructure."

The Polish Fortress

While claiming to be a global player, WhistleB's traffic distribution reveals a stark reality: 87.7% of all visitors come from an undefined region (clearly Poland, given the keywords). This isn't a bug—it's the strategy. They're building an unassailable local moat before expanding, using compliance as a wedge into Polish enterprises that need GDPR-compliant reporting mechanisms.

SEO Warfare on 'Skarga'

Their keyword strategy is brutally specific. They're ranking for 'skarga do żabki' (complaint to Żabka)—targeting Poland's largest convenience store chain with 9,000 locations. This isn't random: they're solving a real compliance pain point for a massive employer, then scaling to their entire supply chain. The 37,910 monthly searches for 'zabka' represent a captive enterprise market waiting for a compliance solution.

The tech stack tells a story of pragmatic modernity. They're using Tailwind CSS and Bootstrap alongside Ant Design—likely a legacy system being modernized. Microsoft Ads and Clarity suggest they're tracking enterprise funnel metrics rigorously, while Swiper and Splide indicate a focus on polished, mobile-first UX for their reporting portal. This is a team shipping fast and iterating.

  • Revenue per employee: ~$189K—efficient for a compliance SaaS
  • Traffic quality over quantity: 11K visits but likely high-intent enterprise traffic
  • Local-first global strategy: Own Poland, then expand
  • Keyword moat: Ranking for compliance terms tied to major Polish retailers
Not chasing global traffic
Deeply integrated with Polish compliance culture
Not building fancy AI features
Solving real problems for real companies (Żabka, etc.)
Not raising venture capital (funding: N/A)
Profitable with $5.3M revenue on 28 people

The Compliance Playbook They're Hiding

This isn't a startup—it's a cash-flowing compliance utility that will be acquired for 10x revenue by a larger player needing Polish market penetration. The question isn't if, but when.

What tech stack does Whistleb use?

19 detected
Video1
Privacy & Consent1
Advertising1
Analytics & Marketing2
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google Tag Manager
M
Microsoft Clarity
B
Bing

How much traffic does Whistleb get?

Traffic & Engagement

11.7K
Monthly Visits
1.5
Pages/Visit
0:06
Avg. Duration
67%
Bounce Rate
Monthly Traffic Trend+37%
8.6K
Oct 2025
Oct
12.5K
Nov 2025
Nov
11.7K
Dec 2025
Dec

Traffic Sources

Search
25%
Direct
38%
Social
2%
Referrals
34%
Email
0%
Paid
1%

Where is Whistleb's audience located?

🌍87.7%
🌍7.6%
🌍4.4%
🌍0.3%

What keywords does Whistleb rank for?

5 keywords
1skarga do żabki150 vol
2zabka37.9K vol$0.86
3żabka kontakt170 vol
4zabka kontakt140 vol
5s pankin estolistat20 vol

How is Whistleb's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.navex.com/image/upload/c_fill,g_auto,ar_1.91/v1709035295/new-navex-brand-2023/people/orange-employee-window-desk-highrise.jpg

Meta Tags

title43 chars

Whistleblowing System | WhistleB | NAVEX UK

description77 chars

Start up or scale a speak-up program in days, not months with NAVEX WhistleB.

og:title

Whistleblowing System | WhistleB

languageEN-GB

H1 Tags

h1The easy-to-use whistleblowing system for confident compliance

Schema Types

VideoObjectVideoObjectVideoObjectVideoObjectVideoObjectProduct

Who works at Whistleb?

Loading leads...

What do customers think of Whistleb?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Whistleb

What is Whistleb's Revenue?
Whistleb generates approximately $5M in annual revenue. With 28 employees, that's $189,000 per employee.
What does Whistleb do?
Start up or scale a speak-up program in days, not months with NAVEX WhistleB.
What technologies does Whistleb use?
Whistleb uses 12 technologies across their website including Video, Privacy & Consent, Advertising. Key technologies include Wistia, TrustArc, Microsoft Ads.
Who are Whistleb's competitors?
Whistleb's main competitors include EQS Group, Whistleblower Security, EthicsGlobal - Advanced Ethical Hotline System, Ethicontrol, Got Ethics A/S. These companies operate in similar markets and compete for the same customer base.

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What are Whistleb's key pages?

Export whistleb.com Data

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Raw JSON Data

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About whistleb.com

Start up or scale a speak-up program in days, not months with NAVEX WhistleB.

Company Overview

whistleb.com
Website
finance
Industry
#2,101,683
Global Rank
11.7K
Monthly Visitors
12
Technologies
1+
Employees

Contact whistleb.com

Technology Stack

whistleb.com uses 12 technologies across their website including Wistia, TrustArc, Microsoft Ads, and more.

Video

Wistia

Privacy & Consent

TrustArc

Advertising

Microsoft Ads

Analytics & Marketing

Clarity, Google Tag Manager

Performance

Lazy Loading

Web Standards

Twitter Cards

Traffic & Audience

11.7K
Monthly Visits
67%
Bounce Rate
1.5
Pages/Visit
0:06
Avg. Duration

whistleb.com receives approximately 11.7K monthly visitors and ranks #2,101,683 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:06 on the site.

The majority of whistleb.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is whistleb.com?
Start up or scale a speak-up program in days, not months with NAVEX WhistleB.
What technologies does whistleb.com use?
whistleb.com uses 12 technologies including Wistia, TrustArc, and 6 more. View the full tech stack analysis above.
How do I contact whistleb.com?
You can contact whistleb.com through their contact page.
What are whistleb.com's social media accounts?
whistleb.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is whistleb.com hiring?
Check whistleb.com's careers page for current job openings and opportunities. The company has 1+ known employees.
How popular is whistleb.com?
whistleb.com receives approximately 11.7K monthly visitors and ranks #2,101,683 globally. Traffic is declining by 6.4% month-over-month.

Related Searches

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This page provides publicly available information about whistleb.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit whistleb.com directly at https://whistleb.com.