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Wiliot: The Invisible Sensing Revolution
How battery-free Bluetooth pixels are rewriting the rules of IoT and supply chain visibility
Imagine every physical object in your supply chain—from a single pharmaceutical vial to a pallet of electronics—broadcasting its own location, temperature, and movement in real-time, without ever needing a battery. This isn't science fiction; it's Wiliot's reality, powered by their revolutionary IoT Pixels.
"Wiliot isn't just building sensors; they're building a sentient physical world where every object has a voice."
The Sensing-as-a-Service Playbook
Wiliot’s core innovation is the IoT Pixel—a postage-stamp-sized, battery-free Bluetooth tag that harvests ambient energy from radio waves, light, or motion. This isn't incremental improvement; it's a fundamental paradigm shift. By eliminating batteries, they remove the single biggest cost and operational barrier to mass IoT adoption. Their $269M war chest, led by top-tier VCs, is fueling a platform that turns data from billions of physical assets into actionable intelligence, sold as a service.
Market Position & Traction
With 226 employees and $85M in revenue, Wiliot is scaling fast in the crowded IoT space. Their website traffic (29.6K monthly visits) is modest but highly targeted, with 44% coming from organic search and 40% direct—signs of a strong brand and inbound interest from enterprises. The search term 'williot' (4,320 monthly volume) shows high brand recall, while keywords like 'battery-free bluetooth sensor tag demo' reveal a market actively seeking this specific technology. They're not just a hardware company; they're a data platform.
The leadership team, including CEO Tal Tamir and CTO Alon Yehezkely, is executing a classic deep-tech play: solve a hard physics problem (energy harvesting), then build the software platform to manage the resulting data flood. Their tech stack—leaning on modern frameworks like Tailwind CSS and PWA—shows a focus on developer experience and scalable web infrastructure, crucial for their 'Sensing as a Service' model.
- **Battery-Free Innovation:** Their IoT Pixels eliminate the need for battery replacement, solving a massive TCO (Total Cost of Ownership) problem.
- **Sensing as a Service:** They don't just sell tags; they sell the data stream, making it a recurring revenue model.
- **Enterprise-Ready:** With clients in retail, logistics, and healthcare, they're moving beyond pilot projects to full-scale deployment.
The Verdict: Betting on a Sentient Supply Chain
Wiliot is a high-conviction play for investors who believe the future of IoT is invisible, sustainable, and data-native.
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Internet of Things (IoT) Platform | Wiliot
Wiliot is a Sensing as a Service platform powered by IoT Pixels
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About wiliot.com
Wiliot is a Sensing as a Service platform powered by IoT Pixels
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wiliot.com uses 14 technologies across their website including Okta, HSTS, Cloudflare, and more.
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Traffic & Audience
wiliot.com receives approximately 29.6K monthly visitors and ranks #707,882 globally. The website has a bounce rate of 39% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 4:10 on the site.
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