willerby.com
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Willerby: The UK's Hidden Giant in Modular Living
A £211M revenue manufacturer navigating the digital frontier of holiday homes
In a world obsessed with digital disruption, Willerby is quietly building physical luxury—£211M worth annually. As the UK's largest manufacturer of holiday homes and lodges, their website reveals a fascinating disconnect between industrial dominance and digital presence.
"Willerby's digital footprint is microscopic compared to its industrial footprint—a classic legacy manufacturer problem."
The Traffic Paradox
With only 10,700 monthly visits, Willerby's web presence is surprisingly modest for a £211M business. The 61% organic traffic suggests they're not aggressively driving digital leads—most visitors likely come from direct brand searches or park partnerships. The 94.5% traffic from undefined countries hints at tracking gaps rather than global reach.
Keyword Strategy Gap
Their top keywords reveal a critical insight: 'mobile home' (24K monthly searches) dominates, but Willerby only captures 'willerby' (180 searches). They're missing the broader category search—competitors likely own 'holiday homes UK' and 'park homes' while Willerby sits in the branded lane. The 'willoughby' misspelling traffic (11K searches) is a potential goldmine they're not capitalizing on.
The Trustpilot rating of 2.2/5 from 90 reviews is alarming for a luxury brand. This suggests operational friction—perhaps delivery delays, quality issues, or post-sale service gaps. For a company selling £200K+ luxury lodges, a sub-3-star rating is a red flag that digital presence can't mask.
- Tech stack is conservative (Tailwind, Bootstrap, Cloudflare) but functional—no cutting-edge features
- PWA implementation suggests mobile-first thinking, but traffic doesn't reflect this investment
- No evidence of advanced analytics beyond GTM and Sentry—basic tracking for basic goals
The Digital Opportunity is Massive
Willerby's online presence is a sleeping giant waiting for modern digital strategy to unlock its £211M potential
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Meta Tags
Holiday Home & Luxury Lodge Manufacturers | Willerby
Willerby is proud to be the UK's largest manufacturer of Holiday Homes, Luxury Lodges & Park Homes. Contact our team today to book your showground visit
Willerby
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Reviews (20)
Willerby Holiday Homes & Lodges.
We have two companies that have dealt with Willerby Holiday Homes for years, they have always been accommodating and in particular our area manager Gemma Pudsey who is amazing. Gemma has been our rep for a number of years and along with the rest of the Willerby team has always been honest, hard working and flexible to our business needs. We have hundreds of customers that we have sold Willerby Holiday Homes to who are delighted with their purchase. If you're looking for a Holiday Home you need to seriously consider Willerby's products, they're one of the longest running manufacturers and will be celebrating 80 years in business this year.
Hi Karl, Thank you so much for the positive review. We will be sure to pass this on to Gemma. Many Thanks, Willerby
We love our Willerby caravan this is…
We love our Willerby caravan this is the second one we had the Willerby are the best this one is 100% better than the last one we'll done Willerby keep up the good work 👏
Hi Shena, Thank you so much for the positive review. It's great to hear you are happy with your home. Many Thanks, Willerby
Willerby are my favourite brand
Willerby are my favourite brand. I am shocked to see so many negative reviews, they obviously don't understand that its NOT Willerby's workmanship causing a problem, its the people that sited the unit that causes doors not to close or drop and a million other things. I know because I have a few including a Pinehurst and a New England and know the pitfalls. Instead of blaming Willerby, blame the site you are on and the siting teams they use! Willerby are the best for style and comfort.
Warning about the windows.
To be fair - I love my 2017 static - however within the first couple of years 3 of my double glazed windows blew... they replaced them without issue as per the warrenty. Then another blew and because it was 8 months past the 5 year warrenty, they refused to fix it. So warning here is - don't expect these windows to last long - they are obviously substandard and report them the second they start to go cloudy. (Ignore the date of experience - it was Feb 2023 but won't allow me to go back futher.
I purchased a new 2024 spec Willerby…Sept 24
I purchased a new 2024 spec Willerby Castleton, great van but the L shape seating was designed without comfort in mind, i have complained about it via my site but the return was STONEWALLED AS I HAVE READ MOST OTHER COMPLAINTS DONT GET SORTED, so we will go the legal way, if it creates bad publicity its their fault, not my wish however UK Companies dont seem to care anymore, so what future have they got.
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About willerby.com
Willerby is proud to be the UK's largest manufacturer of Holiday Homes, Luxury Lodges & Park Homes. Contact our team today to book your showground visit
Company Overview
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Technology Stack
willerby.com uses 16 technologies across their website including Cloudinary, Google Maps, Google Fonts, and more.
Media
Cloudinary
Maps
Google Maps
Fonts
Google Fonts
Error Tracking
Sentry
CMS
Strapi
Cloud & Hosting
Cloudflare
Traffic & Audience
willerby.com receives approximately 10.7K monthly visitors and ranks #2,192,637 globally. The website has a bounce rate of 71% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:17 on the site.
The majority of willerby.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about willerby.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit willerby.com directly at https://willerby.com.