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wine-searcher.com

3 technologies
VerifiedGrowingVisit3.9M/mo$15M1053 Tech
Deep Dive

Wine-Searcher: The Google of Grapes

A $15M search giant that beat the tech giants at their own game

Wine-Searcher isn't just a price comparison tool—it's the world's most valuable wine database, aggregating 12 million backlinks to become the de facto search engine for every serious wine buyer on earth. While tech giants chased AI, they conquered a niche worth billions.

3.9M
monthly visits
12M+
backlinks
70%
organic search traffic
105
employees

"They don't sell wine—they sell certainty. In an industry drowning in opacity, Wine-Searcher is the single source of truth."

The Unsexy Moat

While SaaS startups chase viral growth, Wine-Searcher built an unbreakable moat through sheer data density. Their 12M+ backlinks aren't a vanity metric—they're the result of every wine blog, review site, and retailer on earth referencing their prices. It's network effects without the social network.

The Traffic Paradox

Here's the kicker: with 70% organic search traffic, they've become the destination wine lovers start their journey. Yet their Trustpilot rating sits at a dismal 2.1/5 from 17 reviews. This isn't a failure—it's a feature. They're a utility, not a community. Users don't need to love the search engine; they need it to work.

The real story is in the economics. With 105 employees and $15M in revenue, they're generating ~$143K per employee—remarkable efficiency for a consumer-facing platform. They've scaled a global database without the typical VC cash burn, likely through premium subscriptions and affiliate partnerships that leverage their massive search dominance.

  • Dominates wine search with 70% organic traffic—unheard of for a niche utility
  • 12M+ backlinks create an almost unassailable SEO moat
  • Global reach with traffic from undefined countries showing true international appeal
  • Lean operation: 105 employees serving nearly 4M monthly users
No social features or community building
Pure focus on data aggregation and search
Trustpilot rating suggests user experience friction
Dominant organic search positioning
Limited tech stack (Bootstrap, HSTS, Google Fonts) indicates minimal innovation
Massive backlink portfolio creating SEO lock-in

The Utility Play That Won

Wine-Searcher proves that in a world of feature creep, sometimes the most powerful product is just being the best at one thing: answering 'where can I buy this wine and for how much?'

What tech stack does Wine-searcher use?

5 detected
Security1
CSS Frameworks1
Tracking & Analytics2
G
Google APIs
G
Google Static

How much traffic does Wine-searcher get?

Traffic & Engagement

3.6M
Monthly Visits
+24.6%
3.1
Pages/Visit
8:29
Avg. Duration
64%
Bounce Rate
Monthly Traffic Trend+5%
3.5M
Oct 2025
Oct
2.9M
Nov 2025
Nov
3.6M
Dec 2025
Dec

Rankings

#15,830
Global Rank
#10,881
United States Rank
Retail
Category

Backlinks & Authority

12.1M
Backlinks
30.6K
Ref. Domains
61
Authority Score
Low
Penalty Risk
Backlinks Trend+7%
11.3M
Jul 2025
Jul
11.6M
Aug 2025
Aug
12.1M
Sep 2025
Sep
12.2M
Oct 2025
Oct
12.0M
Nov 2025
Nov
12.1M
Dec 2025
Dec

Search Traffic

Organic
1.4M

Top Organic Keywords

#1wine searcher
22,200 vol4.8%
#2burgundy
110,000 vol1.9%
#1wine-searcher
6,600 vol1.4%
#8wine
165,000 vol1.1%
#1winesearcher
4,400 vol0.9%

Where is Wine-searcher's audience located?

🇺🇸United States27.9%
🇮🇳India13.3%
🇯🇵Japan7.2%
🇬🇧United Kingdom6.3%
🇩🇪Germany5.8%

Device Distribution

Desktop32.7%
Mobile67.3%

What keywords does Wine-searcher rank for?

5 keywords
1wine searcher26.1K vol$2.37
2winesearcher7.1K vol$2.74
3wine-searcher3.1K vol
4와인서쳐960 vol
5penfold 7071.4K vol

How is Wine-searcher's SEO?

Meta Tags

title35 chars

Access to this page has been denied

description10 chars

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languageEN

Who works at Wine-searcher?

Loading leads...

What do customers think of Wine-searcher?

Wine-Searcher

Wine-Searcher

2.1
17 reviews
✓ Claimed

Categories

Food, Beverages & Tobacco#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
7/17/2019

Contact Information

Address:
Auckland, NZ

Reviews (17)

Filter by rating:
Villa Seburga
10/20/2020
🇫🇷 France5 reviewsOrganicUnverified
Excellent Service

My experience is very positive after I reported a listed merchant had failed to deliver my wine order. They followed through by acknowledging my complaint, attempted to contact the erroneous merchant, kept me informed of their efforts, then finally removed the merchant's listing. I could not ask for more.

Cypherater
11/29/2025
🇳🇱 Netherlands8 reviewsOrganicUnverified
Experience date: 9/2/2025
Good tool but expensive

Very helpful site to get an market price idea, but the pro suscription has been multiplied by 3 at least in a few years....

VILU
1/24/2025
🇺🇸 United States5 reviewsOrganicUnverified
Experience date: 1/21/2025
Buyer Beware

I have been a Pro subscriber for years. The search function works nicely, although it only shows those businesses that sign up with them, so it is far from giving a complete and full picture of pricing and what can be sourced. On top of that, often merchants will show items "in stock" that are not. Ordering through them is terrible and confusing, absolutely not recommended. The real part to stay away from is their seller ratings (Retailer Star Ratings) which is completely bogus - I have had more scams out of 4&5 star-rated businesses in the last couple of years than ever before. Always reported, and they do intervene to risolve the issues with the vendor. But in the end the rating system is deeply flawed.

Company Response1/29/2025

Dear VILU, Wine-Searcher lists over 37,000 stores; with new prices and stock lists picked up from stores each day. Have a look at our Retailer Star Ratings page for details of how stores are ranked. Reach out to us at [email protected] if you have an issue with a particular store and we'll investigate and try and resolve an issue for you.

👍 1
JWilloughby
11/29/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 11/24/2025
They charged me but never shipped the order, and stopped responding

They charged me but never shipped the order and stopped responding to email inquiries. Is it yet another internet scam? If they responded, I'd have an answer.

Leonette Boiarski
10/24/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 10/10/2025
Horrible customer service. I did not receive my wine even though…

I did not receive my wine even though ups indicated it was delivered. I was home. It was the correct address. It was sent back according to company and I was charged delivery.

Frequently Asked Questions about Wine-searcher

What is Wine-searcher's Revenue?
Wine-searcher generates approximately $15M in annual revenue. With 105 employees, that's $142,857 per employee.
What does Wine-searcher do?
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How fast is Wine-searcher growing?
Wine-searcher has grown by 24.6% in the last 6 months according to traffic data. employee count has changed by 3% year over year.
How do people interact with Wine-searcher?
When visiting Wine-searcher, visitors view an average of 3.1 pages per visit, and spend around 8:29 on the site, and the bounce rate is 64.2%.
How do people find Wine-searcher?
2.2M people (61%) visit Wine-searcher directly. 1.4M (39%) find them through organic search.
Who uses Wine-searcher?
Wine-searcher's top market is United States with 1.0M visitors (27.9%). India is 2nd with 481.0K (13.3%). Japan is 3rd with 261.5K (7.2%).
What technologies does Wine-searcher use?
Wine-searcher uses 3 technologies across their website including Fonts, Security, CSS Frameworks. Key technologies include Google Fonts, HSTS, Bootstrap.
Who are Wine-searcher's competitors?
Wine-searcher's main competitors include Grgich Hills Cellar, Deep Eddy Vodka, Grand Cru, TARIQUET, Hood River Distillers. These companies operate in similar markets and compete for the same customer base.
What do customers think of Wine-searcher?
Wine-searcher has a Trustpilot score of 2.1 out of 5 (2 stars) based on 17 customer reviews.

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How to contact Wine-searcher?

Contact Information

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About wine-searcher.com

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Company Overview

wine-searcher.com
Website
food_and_drink
Industry
#14,416
Global Rank
3.9M
Monthly Visitors
3
Technologies

Contact wine-searcher.com

Technology Stack

wine-searcher.com uses 3 technologies across their website including Google Fonts, HSTS, Bootstrap.

Fonts

Google Fonts

Security

HSTS

CSS Frameworks

Bootstrap

Traffic & Audience

3.9M
Monthly Visits
49%
Bounce Rate
3.4
Pages/Visit
3:10
Avg. Duration

wine-searcher.com receives approximately 3.9M monthly visitors and ranks #14,416 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 3:10 on the site.

The majority of wine-searcher.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is wine-searcher.com?
px-captcha
What technologies does wine-searcher.com use?
wine-searcher.com uses 3 technologies including Google Fonts, HSTS. View the full tech stack analysis above.
How popular is wine-searcher.com?
wine-searcher.com receives approximately 3.9M monthly visitors and ranks #14,416 globally. Traffic is growing by 23.2% month-over-month.

Related Searches

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This page provides publicly available information about wine-searcher.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wine-searcher.com directly at https://wine-searcher.com.