vivino.com
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Vivino: The Wine Industry's Dark Horse
How a scanner app became a $58M marketplace with 6.8M monthly visits
While everyone was building generic e-commerce platforms, Vivino cracked the wine code by turning every bottle into a data point. With 6.8M monthly visits and 1.3M backlinks, they've built the world's largest wine community—without a single vineyard.
"Vivino isn't selling wine—they're selling confidence in a bottle."
The Community Flywheel
Vivino's 18,277 Trustpilot reviews (3.8/5) reveal a powerful network effect. Every scan adds data, every review builds trust, and every purchase reinforces the algorithm. With 65% organic traffic, they've turned wine discovery into a search-driven habit—where users don't just buy wine, they research it like software.
The Growth Equation
From $221.8M in funding to $58.6M in revenue, Vivino's 26.4x revenue-to-funding ratio shows disciplined scaling. Their tech stack—Tailwind, Vite, PWA—prioritizes speed and accessibility. The result? A mobile-first marketplace where the average user spends more time reading reviews than browsing wine lists.
The real genius? Vivino solved the 'paradox of choice' in wine. Instead of overwhelming users with 10,000 bottles, they surface 100 highly-rated options based on your taste profile. Their data shows that 95,120 monthly searches for 'vivino' prove the brand has become a verb—like Google for wine.
- Scanner-first UX: 65% of users start by scanning a bottle in-store
- Community as moat: 1.3M backlinks from wine blogs and reviews
- Global but local: Traffic from 5+ major markets, with 'undefined' likely being EU/US clusters
- Mobile PWA: No app download needed, yet feels native
The Wine OS Is Already Here
Vivino has quietly become the default infrastructure for wine commerce—proving that community data beats brand heritage every time.
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Vivino (United Kingdom) - Buy the Right Wine
Shop on Vivino United Kingdom — the world's largest wine marketplace with reviews straight from the community. Get the best offers on wine matched to your taste.
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Reviews (20)
Excellent, professional service
Honest and accurate description of wines. Also, my first purchase was a case of wine recommended be Vivino and it was excellent!
Selection and value
Selection and value
Vivíno had the wine I couldn’t find…
Vivíno had the wine I couldn’t find anywhere else at a reasonable price. Payment was easy and delivery was quick.
Great wine I can’t get locally
My experience was good this time because my wine actually arrived
I love the large variety of wine that I…
I love the large variety of wine that I can choose from and getting suggestion on items I might like. I also the the food pairing option and the flavor guide as well.
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About vivino.com
Shop on Vivino United Kingdom — the world's largest wine marketplace with reviews straight from the community. Get the best offers on wine matched to your taste.
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Technology Stack
vivino.com uses 26 technologies across their website including Font Awesome, Sentry, Ruby on Rails, and more.
Fonts
Font Awesome
Error Tracking
Sentry
Backend Frameworks
Ruby on Rails
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Marketing Automation
Braze
Traffic & Audience
vivino.com receives approximately 6.8M monthly visitors and ranks #8,579 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:21 on the site.
The majority of vivino.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about vivino.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vivino.com directly at https://vivino.com.