wineworks.co.nz
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WineWorks: The Invisible Engine of NZ's Wine Boom
186 employees, $15M revenue, and zero brand recognition. This is the B2B play.
While Kiwi wineries obsess over cellar door aesthetics and Instagram, WineWorks plays the unsexy middleman—and wins. With 186 employees and $15M in revenue, they've built a logistics empire by solving the one problem every winery hates: getting bottles from A to B without breaking.
"They don't sell wine—they sell the infrastructure that makes wine sellable."
The B2B2C Playbook
WineWorks isn't chasing DTC glory. Their 891 monthly visits and #11M global rank scream 'utility, not vanity.' Founders take note: they're capturing high-intent keywords like 'bottling plants in HB' and 'wine collection Hamilton'—queries from businesses ready to ship, not consumers browsing. This is infrastructure SEO at its finest.
The Growth Flywheel
With 186 employees, WineWorks is mid-stage scaling. Their tech stack (jQuery, Tailwind, Cloudflare) is pragmatic, not flashy—prioritizing uptime over bells and whistles. The real signal? They're hiring. The careers page is live, and with Tim Nowell-Usticke at the helm, they're likely expanding capacity to meet unlisted demand from the NZ wine export boom.
Their social presence (Twitter, LinkedIn, Instagram) is professional but not viral—because they don't need viral. They need procurement managers and winery owners to find them via search. The 64% organic traffic share proves they're winning that game. The 19% direct traffic shows existing clients are locked in.
- Bottling & packaging logistics (the core)
- Export compliance & documentation
- Storage & inventory management
- Domestic distribution networks
The Unsexy Billion-Dollar Play
WineWorks proves infrastructure beats branding when you solve the right pain point. Investors, watch their next hire—it'll signal expansion into new verticals.
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5 keywordsHow is Wineworks's SEO?
Open Graph Image
https://www.wineworks.co.nz/wp-content/uploads/2023/12/WW_Logo_ClearSpace_TopAlign_PNG_2022.png
Meta Tags
WineWorks - You bring the wine, we'll bring the works.
WineWorks - You bring the wine, we'll bring the works.
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About wineworks.co.nz
WineWorks - You bring the wine, we'll bring the works.
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Technology Stack
wineworks.co.nz uses 12 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
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Web Standards
Twitter Cards, RSS
Traffic & Audience
wineworks.co.nz receives approximately 891 monthly visitors and ranks #11,905,720 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of wineworks.co.nz's traffic comes from .
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This page provides publicly available information about wineworks.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wineworks.co.nz directly at https://wineworks.co.nz.