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WiTricity: The Invisible Grid for EVs
How 86 employees are building the wireless future of transportation
The EV revolution is stuck at a charging cable. WiTricity is cutting the cord. With $203M in funding and a laser focus on wireless EV charging, they're building the infrastructure that makes plugging in as obsolete as dial-up internet.
"They're not selling a product—they're selling the absence of friction. The ultimate luxury is not having to think about charging at all."
The Fleet-First Strategy
With Justin Scalzi leading fleet business development, WiTricity is targeting the most pragmatic use case: commercial fleets. Taxi companies, delivery services, and ride-sharing fleets operate on razor-thin margins where downtime equals lost revenue. A wireless charging pad that keeps a van charging while loading packages isn't convenience—it's efficiency. This B2B-first approach builds the revenue base while consumer adoption catches up.
The Traffic Paradox
Here's the fascinating data: WiTricity gets 22,583 monthly visits with a global rank of #1.28M—relatively low for a hardware company. But 46% comes from organic search, and direct traffic is 38%. This isn't a company chasing viral moments; it's a technical audience (engineers, OEMs, investors) actively seeking them out. The top search term is their own brand name (600 monthly searches), followed by 'witricity ai tech llc' (540). This signals strong brand recall in a niche market.
The tech stack reveals a modern, web-first approach: jQuery and Bootstrap for rapid development, Tailwind CSS and DaisyUI for consistent design, Cloudflare for global CDN, and PWA capabilities for mobile performance. They're building a lean digital presence that serves technical documentation and partnership inquiries, not e-commerce. The absence of backlink data suggests they're not playing the SEO game—they're playing the partnership game.
- Revenue per employee: ~$330K (impressive for hardware)
- Funding efficiency: $203M to build a wireless charging ecosystem
- Global footprint: European VP Hubert Wolters signals international ambitions
- Engineering-led: 3 VPs of Engineering vs 1 of Sales—product-first DNA
The Bet: Wireless Becomes the Default
WiTricity isn't chasing Tesla's supercharger network. They're betting that when EVs are ubiquitous, the very act of 'charging' will disappear. The real competition isn't other wireless companies—it's the entrenched cable infrastructure. With $28M in revenue and a focused engineering team, they're building the invisible grid that powers the next decade of transportation.
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Wireless EV Charging - WiTricity
WiTricity builds future-ready wireless EV charging systems that allow your customers to charge efficiently, safely, and conveniently.
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About witricity.com
WiTricity builds future-ready wireless EV charging systems that allow your customers to charge efficiently, safely, and conveniently.
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witricity.com uses 13 technologies across their website including YouTube Embed, Google Fonts, PHP, and more.
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Traffic & Audience
witricity.com receives approximately 22.6K monthly visitors and ranks #1,281,000 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:24 on the site.
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