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WMC TV: The Local News Titan
A legacy broadcaster's digital transformation in the streaming age
In an era where legacy media is often dismissed as obsolete, WMC TV stands as a compelling counter-narrative. This isn't just a local TV station—it's a $37.7M revenue engine that has successfully translated broadcast dominance into digital relevance, serving as the digital nerve center for the Mid-South.
"WMC TV proves that in local media, depth beats breadth every single time."
The Hyperlocal Advantage
While national media conglomerates chase scale, WMC TV has mastered the art of hyperlocal relevance. With 7,339 monthly visits, their traffic isn't massive—but it's intensely concentrated and deeply loyal. This is the power of owning a specific geographic market (Memphis, Germantown, Collierville) rather than competing in a crowded national arena.
The Trust Economy
With 167 employees generating $37.7M in revenue, WMC TV operates at a remarkable efficiency ratio. This isn't just a newsroom—it's a community institution. In an age of misinformation, local broadcast news remains one of the most trusted media sources, and WMC TV leverages that trust capital across breaking news, weather, and investigative journalism.
The tech stack reveals an interesting story of evolution. Using Tailwind CSS, Bootstrap, and modern frameworks like Framer, WMC TV's digital presence shows they're not resting on broadcast laurels. They're building a responsive, mobile-first experience that complements their TV broadcast—creating a multi-platform news ecosystem where breaking news hits the web before it hits the airwaves.
- Broadcast-to-digital pipeline optimized for speed and accuracy
- Weather-centric strategy (critical for Mid-South tornado/severe weather coverage)
- Deep community integration beyond news (events, features, local business spotlights)
The Local Media Blueprint
WMC TV demonstrates that in fragmented media landscapes, owning a specific geography with depth and trust creates a more defensible business than chasing national scale.
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Action News 5 | WMC Memphis | Weather | Mid-South
WMC Action News 5 leads the Mid-South in breaking news and weather for Memphis, Germantown, Collierville, Bartlett, Olive Branch, Southaven and West Memphis.
- Breaking News, Weather, Traffic and Sports - WMC Action News 5 - Memphis, Tennessee
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About wmctv.com
WMC Action News 5 leads the Mid-South in breaking news and weather for Memphis, Germantown, Collierville, Bartlett, Olive Branch, Southaven and West Memphis.
Company Overview
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Technology Stack
wmctv.com uses 15 technologies across their website including YouTube Embed, Font Awesome, PHP, and more.
Video
YouTube Embed
Fonts
Font Awesome
Programming Languages
PHP
CMS
Framer
Cloud & Hosting
Amazon S3
Advertising
DoubleClick Floodlight
Traffic & Audience
wmctv.com receives approximately 7.3K monthly visitors and ranks #3,380,000 globally. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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