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The Art of Health Autonomy
How Womanly Magazine is redefining health media for women and non-binary individuals.
In a sea of algorithmic health content, Womanly Magazine stands out as a human-centric arts and health publication. Founded in 2017, it's not just reporting on health—it's reshaping the cultural narrative around bodily autonomy for women and non-binary people worldwide.
"Womanly Magazine proves that health education doesn't have to be sterile—it can be an artistic, culturally resonant experience."
The Community-First Approach
With a lean team of 13, Womanly has built a revenue engine of $1.6M by focusing on a specific niche: women and non-binary individuals seeking health autonomy. The 47% direct traffic share indicates a loyal, returning audience that values their unique blend of art and science. This isn't mass-market media; it's a curated movement.
The SEO Reality Check
Despite high-intent keywords like 'womanly magazine' (140 monthly searches) and 'madison moore' (4,520 monthly searches), organic search only drives 28% of traffic. The global rank of #4,068,527 suggests the site is still in a growth phase. The opportunity here is massive: dominating long-tail health education keywords with their signature illustrated, arts-focused content.
The tech stack reveals a pragmatic approach. Using jQuery, Tailwind CSS, and Bootstrap, they prioritize functional, fast-loading experiences over bleeding-edge frameworks. This aligns perfectly with their mission: accessibility over complexity. The integration of Google Analytics and GTM shows they're data-aware, but the human connection—evidenced by their Instagram presence and print distribution—remains the core product.
- Unique Value Proposition: Blending fine art with hard health science to increase engagement and retention.
- Audience Loyalty: Nearly half of all traffic comes directly to the site, bypassing search engines entirely.
- Scalable Model: The $1.6M revenue on a small team indicates strong unit economics and high-margin digital/print products.
The Verdict: A Niche Powerhouse
Womanly Magazine isn't a high-growth startup; it's a sustainable, mission-driven media company. For founders and investors, it's a case study in building a loyal community around a sensitive, underserved topic through art and empathy—not just SEO.
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Womanly Magazine
Founded in 2017, Womanly Magazine is an arts and health publication dedicated to supporting women and non binary individuals in gaining greater autonomy over their health. Distributed both online and in print worldwide, Womanly highlights the contributions of artists, writers, and health care professionals who are reshaping culture, health education, and access worldwide.
Founded in 2017, Womanly Magazine is an arts and health publication dedicated to supporting women and non binary individuals in gaining greater autonomy over their health. Distributed both online and in print worldwide, Womanly highlights the contributions of artists, writers, and health care profes
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About womanlymag.com
Founded in 2017, Womanly Magazine is an arts and health publication dedicated to supporting women and non binary individuals in gaining greater autonomy over their health. Distributed both online and in print worldwide, Womanly highlights the contributions of artists, writers, and health care professionals who are reshaping culture, health education, and access worldwide.
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Technology Stack
womanlymag.com uses 19 technologies across their website including Adobe Fonts, Google Fonts, HSTS, reCAPTCHA, Squarespace, and more.
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Adobe Fonts, Google Fonts
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HSTS, reCAPTCHA
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Traffic & Audience
womanlymag.com receives approximately 4.6K monthly visitors and ranks #4,068,527 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:20 on the site.
The majority of womanlymag.com's traffic comes from .
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