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wondery.com
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wondery.com

21 technologies
VerifiedGrowingVisit380.2K/mo$100M38221 Tech18 Leads
Deep Dive

Wondery: The Audio-First Empire

How 382 people built a $99.5M audio storytelling machine

In a world drowning in content, Wondery doesn't just create podcasts—it engineers audio experiences that command attention. With 380K monthly visitors and $99.5M in revenue, they've proven that premium storytelling isn't just art—it's a scalable business model.

$99.5M
Annual Revenue
382
Employees
380K
Monthly Visits
44%
Direct Traffic

"Wondery didn't win by chasing algorithms—they won by owning the narrative. 44% direct traffic proves listeners don't discover them; they seek them."

The Loyal Audience Paradox

Despite only 42% organic search traffic, Wondery's 44% direct traffic is unusually high for digital media. This isn't accidental discovery—it's intentional consumption. Their audience doesn't stumble upon 'Dr. Death' or 'Business Wars'; they actively search for Wondery by name. That's brand equity you can't buy with SEO tricks.

The Production Moat

With only 380K monthly visits but $99.5M revenue, Wondery operates at a 260x revenue-to-visit ratio—unheard of in digital media. They've built a production factory that outputs Hollywood-quality audio narratives at startup speed. Their tech stack (Vue.js, Tailwind, Vite) supports rapid iteration, but their real moat is the creative engine: 5 heads of production, story, and ad revenue working in lockstep.

The data reveals a fascinating tension: Wondery's top keywords include obscure names like 'Joi Dickerson-Neal' (21K monthly searches) and 'Ryan Grantham' (22K). These aren't branded searches—they're narrative-driven. Wondery doesn't just create content; they create characters so compelling that audiences Google them like real people. That's the difference between content and storytelling.

  • Revenue-per-employee: ~$260K—rivaling top SaaS companies
  • 46% traffic from undefined sources suggests strong app-based listening
  • Trustpilot 3.7/5 with only 4 reviews indicates low reliance on review platforms
  • Top tech stack shows modern, scalable infrastructure (Vue, Vite, Stripe)
They DON'T rely on viral social content
They DO build destination brands
They DON'T optimize for SEO keywords
They DO create narrative universes
They DON'T chase broad audience metrics
They DO monetize loyalty, not scale

Wondery's Playbook: Quality Over Quantity

While others chase CPMs, Wondery chases cultural impact—and the revenue follows.

What tech stack does Wondery use?

21 detected
Security1
Programming Languages1
Privacy & Consent1
Marketing Automation1
E-commerce & Payments1
Web Standards1
Build Tools2
Frontend Frameworks1

How much traffic does Wondery get?

Traffic & Engagement

380.2K
Monthly Visits
2.0
Pages/Visit
0:51
Avg. Duration
49%
Bounce Rate
Monthly Traffic Trend-16%
454.6K
Oct 2025
Oct
350.6K
Nov 2025
Nov
380.2K
Dec 2025
Dec

Traffic Sources

Search
42%
Direct
44%
Social
5%
Referrals
8%
Email
0%
Paid
1%

Where is Wondery's audience located?

🌍46.6%
🌍5.2%
🌍3.6%
🌍2.1%
🌍1.9%

What keywords does Wondery rank for?

5 keywords
1wondery5.5K vol$1.61
2joi dickerson-neal21.7K vol
3wondery podcasts1.1K vol$0.91
4kyle spitze20.9K vol
5ryan grantham22.5K vol$0.14

Who works at Wondery?

Loading leads...

What do customers think of Wondery?

Wondery

Wondery

3.7
4 reviews

Categories

Communications Central#undefinedBlogger#undefinedNews Service#undefinedMedia Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (4)

Filter by rating:
Adrienne Harrison
11/25/2025
🇬🇧 United Kingdom6 reviewsOrganicUnverified
Experience date: 11/25/2025
Really enjoying British Scandal

Really enjoying British Scandal, Redhanded &MrBallen Great presentation and love their humour. Thanks everyone

James Bancroft
6/24/2025
🇬🇧 United Kingdom9 reviewsOrganicUnverified
Experience date: 6/24/2025
Great Content ad free

Red-handed, British Scandal, Scamfluencers, Big flop. All great content that I look forward to the new release of episodes. It is worth the monthly subscription for ad free content.

David Gilman
1/6/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/5/2025
This app takes great content and turns…

This app takes great content and turns into dog shit. subscribed to wondery+ download an all of a series, but if there is a hiccup in your connection…. You’re F’d. How about verifying your account when you download? Oh, but it does! How about verify every moment you’re using the pos wondery app? ! It does. 🙄 I gave up using this turd buster unless I need retard anger strength to save a life. Then start listening to a series and, Boom! I’ll flip that semi truck that’s trapped the family of five with one hand. I guess wondery is good for something.

Rose Paulin
10/24/2024
🇫🇷 France18 reviewsOrganicUnverified
Experience date: 10/24/2024
Frustrating

So frustrating to start enjoying a podcast and then find out that half out the series is blocked and you're obliged to take out a new subscription. I was really enjoying kill list but then saw that I had to sign up to wondery in order to listen to the other episodes. I just feel we're like cash cows at this point. Sorry to the people at Kill List, I would really love to listen to the rest of your podcast, it's excellent, but Wondery are stopping us from listening. I was about to suggest to friends to listen to it too but I won't bother now because they'll only be able to listen to half of it. You're losing listeners. C'est tellement frustrant de commencer à apprécier un podcast et de découvrir que la moitié de la série est bloquée et qu'on est obligé de s'abonner à encore un nouveau streaming service. J'appréciais beaucoup la kill list mais j'ai vu que je devais m'inscrire à wondery pour écouter la moitié des épisodes. J'ai l'impression que nous sommes comme des vaches à lait à ce stade. Désolé pour les gens de Kill List, j'aimerais vraiment écouter le reste de votre podcast, il est excellent, mais Wondery nous empêche de l'écouter. J'étais sur le point de suggérer à mes amis de l'écouter aussi, mais je ne vais pas m'embêter maintenant parce qu'ils ne pourront en écouter que la moitié. Vous perdez des auditeurs.

Frequently Asked Questions about Wondery

What is Wondery's Revenue?
Wondery generates approximately $100M in annual revenue. With 382 employees, that's $260,350 per employee. The company has raised $15M in total funding.
How fast is Wondery growing?
Wondery employee count has changed by 15% year over year.
What technologies does Wondery use?
Wondery uses 21 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, HSTS, PHP.
Who are Wondery's competitors?
Wondery's main competitors include Box Media, Ryan Seacrest, Business Rockstars, Kuku Studios, Equities.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of Wondery?
Wondery has a Trustpilot score of 3.7 out of 5 (3 stars) based on 4 customer reviews.

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About wondery.com

Company Overview

wondery.com
Website
arts_and_entertainment
Industry
#139,162
Global Rank
380.2K
Monthly Visitors
21
Technologies
18+
Employees

Technology Stack

wondery.com uses 21 technologies across their website including Font Awesome, HSTS, PHP, and more.

Fonts

Font Awesome

Security

HSTS

Programming Languages

PHP

CMS

Ghost, WordPress

Cloud & Hosting

Amazon Web Services, AWS CloudFront, Cloudflare

Privacy & Consent

OneTrust

Traffic & Audience

380.2K
Monthly Visits
49%
Bounce Rate
2.0
Pages/Visit
0:51
Avg. Duration

wondery.com receives approximately 380.2K monthly visitors and ranks #139,162 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:51 on the site.

The majority of wondery.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is wondery.com?
wondery.com is a website that you can visit at https://wondery.com. Use TechList.ai to discover the technologies, analytics, and company information about wondery.com.
What technologies does wondery.com use?
wondery.com uses 21 technologies including Font Awesome, HSTS, and 15 more. View the full tech stack analysis above.
How popular is wondery.com?
wondery.com receives approximately 380.2K monthly visitors and ranks #139,162 globally. Traffic is growing by 8.4% month-over-month.

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This page provides publicly available information about wondery.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wondery.com directly at https://wondery.com.