In the crowded market of legal tech, WoodpeckerWeb.com presents a fascinating paradox: a company generating $2.2M in revenue with a team of 22, yet virtually invisible on the public internet radar. This isn't a failure; it's a masterclass in niche B2B targeting.

"If you aren't searching for legal document automation, WoodpeckerWeb doesn't exist—and that is exactly the point."

The legal document automation space is notoriously difficult to crack due to high trust barriers and complex workflows. WoodpeckerWeb’s ability to sustain a 22-person team on $2.2M implies they have found a specific wedge—likely integrating with MyCase or serving a specific jurisdiction. They aren't trying to be everything to everyone; they are the silent specialist in a noisy room.

• Revenue-per-employee ratio of ~$100k indicates efficient, likely bootstrapped or early-stage growth.
• Zero public traffic implies a closed-loop customer base (high retention/low churn).
• Tech stack prioritizes UX and speed, critical for converting legal professionals who value efficiency over flash.