Most marketing tech stacks are bloated with ten tools that don't talk to each other. WordCom is betting the farm on a single promise: end-to-end intelligence that actually saves you money. With $6M in revenue and just 30 employees, they're either incredibly efficient or dangerously lean.

"Their traffic is abysmal, but their revenue suggests they're playing a completely different game than the SEO-driven masses."

The tech stack is a fascinating hybrid. They're using modern tools like Tailwind CSS and DaisyUI for rapid frontend development, but jQuery still lingers—suggesting a mature codebase that's been iterated on rather than rebuilt. Cloudflare and Google Analytics are table stakes, but Clarity (Microsoft's session recording) indicates they're obsessively optimizing conversion paths for a small, valuable audience.

• CEO Christopher Wachtel leads a team that includes a Chief Revenue Officer and SVP—enterprise sales DNA is baked in
• The 'login' subdomain uses files.com, suggesting they white-label or integrate file-sharing into their marketing workflow
• Zero Trustpilot reviews and minimal social presence: they're not playing the review game, which either means B2B exclusivity or a red flag