While Silicon Valley obsesses over generative AI for coding and writing, WorkStep is quietly deploying it in the trenches—warehouses, factories, and logistics hubs. They aren't building chatbots; they are building retention engines for the 80% of the workforce that doesn't sit at a desk.

"WorkStep isn't selling software; they are selling stability. In an industry where turnover costs 33% of an annual salary, their AI is the cheapest HR manager you'll ever hire."

The tech stack reveals a modern, frontend-heavy approach. Using Vite and Tailwind CSS suggests a fast, component-driven UI, while GSAP hints at sophisticated micro-interactions—rare for enterprise B2B. They are treating their dashboard as a consumer product, likely to combat the low digital literacy often found in their target demographic.

• Hyper-niche focus: Exclusively targets the 'deskless' frontline economy.
• AI-first narrative: Positions itself as the 'AI-powered' solution, distinct from legacy survey tools.
• Lean operations: Achieves profitability signals (high rev/employee) with a tiny, focused team.
• Brand consistency: The domain 'workstep.com' is used for all key pages, despite the 'Workhound' branding legacy.