In a world obsessed with growth hacking and viral traffic, WorkPatterns.com (The Predictive Index) operates as a ghost. With a reported 11 employees and $1M in revenue, they generate zero monthly web visits. This isn't a failure—it's a masterclass in B2B enterprise sales where the website is merely a business card, not a storefront.

"They don't need traffic when they have trust. In high-stakes talent strategy, a viral blog post is worthless compared to a closed-door workshop."

The site's architecture reveals a focus on utility over marketing. The primary call-to-action isn't a blog subscription—it's a 'Demo' signup (workpatterns.com/demo). The navigation is stripped down to essentials: Pricing, Careers, and Contact. This isn't a media site; it's a utility tool for existing clients and serious prospects only.

• Zero reliance on organic search traffic (0 visits/month).
• High-trust domain structure linking directly to 'predictiveindex.com' subdomains.
• Revenue-per-employee ratio suggests a highly efficient, consulting-heavy model.
• Minimalist tech stack prioritizes stability over flashy marketing features.