9:41
wouf.com
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wouf.com

28 technologies
VerifiedGrowingVisit54.1K/mo$9M5028 Tech6 Leads
Deep Dive

WOUF: Barcelona's Sustainable Tech Accessories

A €9M lifestyle brand proving eco-design can scale without VC funding

In a market saturated with fast-fashion accessories, WOUF has carved a €9M niche by making sustainability aspirational. They're not selling bags—they're selling a Barcelona-born aesthetic that happens to be eco-friendly.

€9.1M
Annual Revenue
54K
Monthly Visitors
47%
Organic Traffic
50
Employees

"They've turned 'Made in Barcelona' into a premium positioning that justifies higher margins without venture capital."

The Audience Paradox

WOUF's traffic reveals a fascinating split: 47% organic search, 40% direct. This isn't a brand chasing viral moments—it's building a loyal base that types 'wouf.com' directly. The top keyword? 'wouf' itself (3,650 monthly searches), not generic terms like 'laptop sleeve.' They've achieved brand recall in a commoditized category.

The SEO Blind Spot

Here's the red flag: 23.3% of traffic comes from 'undefined' countries. Their top keywords include 'woof' (25,700 searches)—a common misspelling of 'woof' that likely drives irrelevant traffic. For a €9M brand, this data opacity is concerning. They're flying partially blind on geographic and intent data.

Their tech stack tells a story of pragmatic modernism: jQuery alongside Vite, Tailwind CSS mixed with Bootstrap. This isn't a team chasing bleeding-edge frameworks—they're building what works. The PWA implementation suggests they're prioritizing mobile commerce, which aligns with their Instagram-heavy social strategy.

  • Trustpilot score of 2.4/5 (25 reviews) indicates quality control issues or shipping problems
  • LinkedIn presence suggests B2B wholesale potential beyond DTC
  • Top keyword 'pochette ordinateur' (5,130 searches) reveals French market dominance
No VC funding (bootstrapped or self-funded)
€9M revenue with just 50 employees (€182K revenue per employee)
Opaque traffic data from undefined geographies
Strong direct traffic (40%) indicating brand loyalty
Low Trustpilot rating suggests operational friction
Unique Barcelona positioning in a crowded market

The Bootstrap Playbook

WOUF proves that in lifestyle e-commerce, brand equity > growth hacks. But without VC backing, their next phase depends on fixing the data blind spots.

What tech stack does Wouf use?

46 detected
Customer Support1
Reviews1
E-commerce & Payments2
Analytics & Marketing2
Web Standards2
Build Tools1
UI Libraries2
JavaScript Libraries3
Tracking & Analytics18
G
Google Analytics
F
Facebook Pixel
M
Microsoft Clarity
M
Microsoft Ads (Bing)
J
jsDelivr
A
Amazon CloudFront
M
Microsoft Clarity
G
Google APIs
G
Google Tag Manager
F
Facebook Pixel
A
Analytics Service
G
Google Ads
G
Google Analytics
G
Google DoubleClick
F
Facebook
T
Tracking Service
B
Bing
P
Pinterest

How much traffic does Wouf get?

Traffic & Engagement

54.1K
Monthly Visits
2.8
Pages/Visit
0:43
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend+47%
36.7K
Oct 2025
Oct
49.9K
Nov 2025
Nov
54.1K
Dec 2025
Dec

Traffic Sources

Search
47%
Direct
40%
Social
4%
Referrals
7%
Email
0%
Paid
1%

Where is Wouf's audience located?

🌍23.3%
🌍15.3%
🌍9.8%
🌍7.9%
🌍7.5%

What keywords does Wouf rank for?

5 keywords
1wouf3.6K vol$0.34
2pochette ordinateur5.1K vol$0.62
3woof25.7K vol$1.83
4wouf laptop cover130 vol
5laptop pouch for macbook air 13 inch190 vol

How is Wouf's SEO?

Open Graph Image

OG Image preview
og:image

http://wouf.com/cdn/shop/files/Logo_WOUF-1.png?height=628&pad_color=fff&v=1711042796&width=1200

Meta Tags

title51 chars

WOUF – Sustainable accessories crafted in Barcelona

description159 chars

Discover WOUF’s eco-friendly bags, laptop sleeves, and toiletry bags. Made in Barcelona, our high-quality accessories blend sustainability with unique designs.

languageEN

Schema Types

OnlineStoreWebSiteOrganization

Who works at Wouf?

Loading leads...

What do customers think of Wouf?

WOUF

WOUF

2.4
25 reviews
✓ Claimed

Categories

Bag Shop#undefinedFashion Accessories Store#undefined

Activity & Engagement

Reply Rate
84.61538461538461%
Avg. Reply Time
13.0 days
Claimed Date
9/9/2024

Contact Information

Address:
Barcelona, ES

Reviews (4)

Filter by rating:
Sabine Gheysens
7/14/2025
🇧🇪 Belgium2 reviewsOrganicUnverified
Experience date: 7/14/2025
Super nice products and very correct…

Super nice products and very correct service!

Company Response8/20/2025

Hello, Thank you so much for your kind words! We are absolutely thrilled to hear you're happy with our products and appreciate our service. Providing a great experience is our top priority, and your feedback means a lot. Have a great afternoon, The WOUF Team

Fliss G
4/29/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 4/28/2025
Perfect!

Beautiful items and quick delivery for the UK. I took a chance after reading some negative reviews and I'm glad I did. No problem at all and will order again! Only knocked a star off because there wasn't any tracking info which had me worried at first. Love my make up and toiletry bag. Thank you Wouf!

Company Response5/7/2025

Thank you so much for your kind words! We’re really happy to hear you love your makeup and toiletry bag and that your order arrived quickly in the UK. We understand how important tracking is for peace of mind, and we’re currently working on improving this part of the experience for the UK deliveries. Thanks again for giving us a chance — we look forward to your next order! The WOUF Team 🌟

Tricia
12/9/2025
🇸🇬 Singapore1 reviewsOrganicUnverified
Experience date: 12/7/2025
Looks Premium, Acts Cheap

Wrote to customer support immediately after my purchase to update my shipping address before dispatch because I realised the unit number was incorrect. No response. Then I got a notification 2 days later saying my order had already been dispatched. Sent a follow-up email to check if my address had even been updated before they shipped it out, still no reply. I also messaged on Instagram and received nothing, despite getting a quick reply when I was asking about the product before buying. Disappointing experience for a brand that positioned its products in higher price tier. I won’t be purchasing again and won’t recommend it to anyone either.

Aurora Demasi
9/4/2025
🇱🇺 Luxembourg2 reviewsOrganicUnverified
Experience date: 6/4/2025
I am really disappointed with the…

I am really disappointed with the customer service experience. I purchased a WOUF Lanzarote Waistbag for €59.90, and after only a few days of normal use, the closure cord came apart. I reached out to WOUF Customer Service, attaching both the receipt and photos of the damage. After not receiving any reply, I sent a follow-up email a month later. Unfortunately, to this day, after 3 months I have not received any response at all. For a brand that presents itself as high quality, this lack of communication is very disappointing. The product was not cheap, and I expected at least an acknowledgment of my emails, if not a solution such as a repair, replacement, or refund. I hope WOUF improves their after-sales support in the future, because right now I cannot recommend their customer service.

Company Response9/8/2025

Dear Aurora, We are truly sorry to hear about your frustrating experience with our customer service. This is a severe failure on our part, and it is not the level of service we strive to provide. Please accept our sincerest apologies for the issue you've had with your Lanzarote Waistbag. As mentioned in our latest response, even though you haven't had luck with the item you purchased, we will continue to improve thanks to your feedback. As we indicated, your purchase was made at a retail store which has its own return and defect management policies, and we recommend that you review it with them. Thank you for all your feedback. We promise to work on improving in all aspects of this case, and we hope to have the opportunity to regain your trust. Best regards, The WOUF Team

Frequently Asked Questions about Wouf

What is Wouf's Revenue?
Wouf generates approximately $9M in annual revenue. With 50 employees, that's $181,600 per employee.
What does Wouf do?
Discover WOUF’s eco-friendly bags, laptop sleeves, and toiletry bags. Made in Barcelona, our high-quality accessories blend sustainability with unique designs.
How fast is Wouf growing?
Wouf employee count has changed by 35% year over year.
What technologies does Wouf use?
Wouf uses 28 technologies across their website including Fonts, Security, CDN. Key technologies include Font Awesome, Google Fonts, hCaptcha, HSTS, jsDelivr.
Who are Wouf's competitors?
Wouf's main competitors include XWAY España, Goboo, Tekiuk, Milbby, BIMANI. These companies operate in similar markets and compete for the same customer base.
What do customers think of Wouf?
Wouf has a Trustpilot score of 2.4 out of 5 (2 stars) based on 25 customer reviews.

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About wouf.com

Discover WOUF’s eco-friendly bags, laptop sleeves, and toiletry bags. Made in Barcelona, our high-quality accessories blend sustainability with unique designs.

Company Overview

wouf.com
Website
lifestyle
Industry
#537,907
Global Rank
54.1K
Monthly Visitors
28
Technologies
6+
Employees

wouf.com Social Media

Contact wouf.com

Technology Stack

wouf.com uses 28 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, jsDelivr, and more.

Fonts

Font Awesome, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

CDN

jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Advertising

Microsoft Ads, Facebook Pixel

Customer Support

Zendesk

Traffic & Audience

54.1K
Monthly Visits
39%
Bounce Rate
2.8
Pages/Visit
0:43
Avg. Duration

wouf.com receives approximately 54.1K monthly visitors and ranks #537,907 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:43 on the site.

The majority of wouf.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is wouf.com?
Discover WOUF’s eco-friendly bags, laptop sleeves, and toiletry bags. Made in Barcelona, our high-quality accessories blend sustainability with unique designs.
What technologies does wouf.com use?
wouf.com uses 28 technologies including Font Awesome, Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 22 more. View the full tech stack analysis above.
How do I contact wouf.com?
You can contact wouf.com via email at [email protected] or through their contact page.
What are wouf.com's social media accounts?
wouf.com is active on linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is wouf.com?
wouf.com receives approximately 54.1K monthly visitors and ranks #537,907 globally. Traffic is growing by 8.5% month-over-month.

Related Searches

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This page provides publicly available information about wouf.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wouf.com directly at https://wouf.com.