wrapbook.com
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Wrapbook: The AI Payroll Powerhouse
How a $151M-backed startup is automating Hollywood's back office
In an industry notorious for spreadsheets and manual chaos, Wrapbook isn't just digitizing payroll—it's building an AI-driven command center for production finance teams. They've raised $151M to automate the most tedious parts of making movies and TV shows.
"They're not selling software—they're selling time back to production accountants who've been drowning in paperwork since the dawn of cinema."
The Customer Paradox
Wrapbook's traffic is overwhelmingly direct (63%), indicating a captive audience of production teams who return daily. The 31% organic search traffic reveals a powerful bottom-up adoption strategy—accountants and coordinators searching for solutions their bosses haven't approved yet. The top keyword isn't even their brand name, but 'wrap book'—proof that word-of-mouth is their real marketing engine.
The AI Narrative
While competitors focus on compliance checklists, Wrapbook's positioning as 'The AI platform for production payroll' signals a strategic pivot. With tech stack mentions of jQuery and Bootstrap, they're likely rebuilding their frontend, but the real story is in the backend—automating state ID numbers, union rules, and multi-state tax calculations that traditionally require armies of CPAs.
The Trustpilot rating of 2.9/5 from just 2 reviews is telling—it's either a product in hyper-growth with growing pains, or a B2B platform where the end-users (crew members) aren't the buyers. The real feedback loop happens in direct sales calls, not review sites.
- The 'concierge paymaster support' model is their moat—AI handles scale, humans handle edge cases
- 436 employees at $75.6M revenue = ~$173K revenue per employee, indicating high-value enterprise contracts
- Top search queries reveal deep integration pain points: 'employer state ID number', 'cast agreements work for hire'
Wrapbook is building the Stripe for production finance
They're not just automating payroll—they're creating the infrastructure layer for the entire entertainment industry's back office. The real bet: AI will replace the spreadsheet, not the accountant.
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Digital Production Payroll & Production Accounting | Wrapbook
The AI platform for production payroll, accounting, and AP. Save time and decrease risk with smarter workflows and concierge paymaster support.
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Reviews (2)
Ordered a book and the money has gone…
Ordered a book and the money has gone from my account. No confirmation email and no book. Not a great loss but disappointing. This company appears to be fraudulent
SPAMMERS
This suspicios company sent SPAM to my email address though I did not give permission to use my private data.
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About wrapbook.com
The AI platform for production payroll, accounting, and AP. Save time and decrease risk with smarter workflows and concierge paymaster support.
Company Overview
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Technology Stack
wrapbook.com uses 25 technologies across their website including Google Fonts, Sentry, PHP, and more.
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Google Fonts
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Sentry
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PHP
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Ghost
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jsDelivr
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AWS CloudFront, Cloudflare
Traffic & Audience
wrapbook.com receives approximately 375.4K monthly visitors and ranks #76,944 globally. The website has a bounce rate of 25% with visitors viewing an average of 10.9 pages per visit. Users spend an average of 7:29 on the site.
The majority of wrapbook.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about wrapbook.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wrapbook.com directly at https://wrapbook.com.