wrdw.com
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WRDW: The Hyper-Local News Juggernaut
How a 96-person Augusta team commands 1M+ monthly visits through pure community dominance
In an era where local news is dying, WRDW is thriving. This isn't just a TV station—it's a digital fortress with 1.05M monthly visitors, proving that when you own the community, you own the traffic.
"When your direct traffic nearly matches your organic search, you've stopped renting attention—you've built a destination."
The Community Anchor
WRDW's 96 employees generate $19.7M in revenue—that's $205K per person. But the real story is in the traffic: 87.4% comes from undefined (read: hyper-local) sources. This isn't broad appeal; it's deep community penetration. When Augusta needs news, they don't Google—they go to WRDW.com directly.
The Keyword Moat
Look at their top keywords: 'wrdw' (3,260 monthly searches), 'augusta georgia' (10,220). They don't compete for 'news'—they own their brand and their city. This is the local news playbook perfected: become so essential that your brand name becomes a search term.
The tech stack tells a story of efficiency—Tailwind CSS, Bootstrap, and Google Analytics. No fancy frameworks, just solid execution. They're not building for Silicon Valley; they're building for the CSRA (Central Savannah River Area).
- 96 employees generate $19.7M in revenue (205K per person)
- 45% organic traffic with zero reliance on viral content
- 381,409 backlinks from local businesses and community sites
- Direct traffic nearly matches organic—brand loyalty is off the charts
The Local News Blueprint
WRDW proves you don't need scale—you need depth. 1M monthly visits from a single metro area is more valuable than 10M from a dispersed audience. This is what sustainable digital media looks like.
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https://gray-wrdw-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fwrdw.jpg%3Fd%3D535%26mxId%3D00000000?auth=e1a7ff91e114e5de17802699fffb7a92efdcfd81a2a85773930faa1f3700ac69&width=1200&height=600&smart=true
Meta Tags
WRDW | CSRA News | Augusta, GA
WRDW | CSRA News | Augusta, GA
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About wrdw.com
WRDW | CSRA News | Augusta, GA
Company Overview
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Technology Stack
wrdw.com uses 16 technologies across their website including Font Awesome, Google Fonts, PHP, Framer, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Framer
Cloud & Hosting
Amazon S3
Advertising
DoubleClick Floodlight
Scheduling
Cal.com
Traffic & Audience
wrdw.com receives approximately 1.1M monthly visitors and ranks #65,574 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:58 on the site.
The majority of wrdw.com's traffic comes from undefined, undefined, .
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