wsre.org
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WSRE: PBS Station's Digital Pivot
How a local public broadcaster built a sustainable digital model with 45 employees and $7.4M revenue.
In a media landscape dominated by streaming giants, WSRE.org is a fascinating case study in legacy media adaptation. This isn't just a TV station website; it's a digital-first community hub that proves local journalism still has a viable future.
"WSRE isn't fighting the digital transition—they're leveraging PBS's trust capital to own the local information ecosystem."
The Community-First Model
With 49% of traffic coming directly to wsre.org, the station has built remarkable brand loyalty. This isn't accidental traffic; it's habitual consumption. The 4,591 monthly visits represent a highly engaged local audience that views WSRE as a primary news source, not just a passive broadcaster.
The Digital-Physical Bridge
WSRE's tech stack reveals a sophisticated approach: Tailwind CSS, Bootstrap, and PWA capabilities signal they're building for mobile-first consumption. Their 27% organic search traffic shows they're optimizing for local discovery—'wsre passport' and 'nightmare theatre' aren't random keywords; they're program-specific queries that drive engaged viewers.
The station's leadership structure—with roles like Director of Development and Community Engagement—reveals their strategy: monetization through community investment rather than traditional ad sales. The $7.4M revenue on 45 employees suggests a lean operation focused on high-impact local content.
- Direct traffic dominance (49%) indicates strong brand recall
- Program-specific SEO captures niche audiences
- Modern tech stack (Vite, PWA) ensures fast mobile experience
- Social integration across YouTube, Facebook, and Instagram
The Local Media Blueprint
WSRE proves that sustainable local media requires community trust, not viral growth.
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About wsre.org
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Technology Stack
wsre.org uses 14 technologies across their website including Font Awesome, reCAPTCHA, DoubleClick Floodlight, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Advertising
DoubleClick Floodlight
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
wsre.org receives approximately 4.6K monthly visitors and ranks #3,216,206 globally. The website has a bounce rate of 32% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:17 on the site.
The majority of wsre.org's traffic comes from .
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This page provides publicly available information about wsre.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wsre.org directly at https://wsre.org.