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WTHN: The $25M 'Sephora for Acupuncture'
How a NYC clinic scaled to 77 employees by selling relief, not just treatments.
In a city obsessed with hustle, WTHN isn't selling acupuncture needles; they're selling a reset button. By treating Traditional Chinese Medicine (TCM) like a luxury skincare routine, they've turned a 2,000-year-old practice into a modern lifestyle brand that generated $25.1M in revenue.
"They aren't competing with hospitals; they're competing with your Peloton instructor and your CBD gummies."
The Modern Patient Profile
WTHN's traffic data reveals a savvy, intent-driven audience. With 3,790 monthly searches for just their brand name and another 7,140 for 'ear seeds,' they have successfully captured the 'wellness curious' demographic. These aren't just patients seeking pain relief; they are lifestyle consumers looking for a non-pharmaceutical edge in a high-stress environment.
The Growth Engine
While their global rank of #450,103 might seem modest, the traffic composition tells a story of strong brand equity. A direct traffic share of 41% is exceptionally high for a service-based business, indicating that customers aren't just browsing—they are booking. This suggests WTHN has successfully transitioned from a discovery platform to a destination brand.
The tech stack reveals their strategic priorities. They aren't just a clinic; they are a digital product. By utilizing PWA (Progressive Web App) technology and integrating with platforms like Blvd for scheduling, WTHN has built a seamless bridge between the digital intake and the physical needle. They treat the patient journey with the same rigor as a SaaS onboarding flow.
- Service-as-a-Product: Packaging acupuncture into memberships and retail products (ear seeds, mats) creates recurring revenue streams beyond the appointment.
- The 'Sephora' Strategy: Their aesthetic is clinical yet approachable, removing the esoteric barriers often associated with TCM.
- Scalable Locations: With multiple NYC locations (Flatiron, Noho, UWS), they prove the model works beyond a single flagship, ready for expansion.
The Future is Functional
WTHN proves that ancient medicine, when wrapped in modern UX and branding, commands premium valuations.
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Acupuncture in New York City for Modern Life - WTHN
WTHN is the modern Acupuncture & TCM clinic, with locations throughout NYC. We make the transformative, science-backed benefits of Acupuncture easier to access, helping you to find relief from everyday stress and pain.
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About wthn.com
WTHN is the modern Acupuncture & TCM clinic, with locations throughout NYC. We make the transformative, science-backed benefits of Acupuncture easier to access, helping you to find relief from everyday stress and pain.
Company Overview
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Technology Stack
wthn.com uses 33 technologies across their website including Google Maps, Google Fonts, hCaptcha, HSTS, and more.
Maps
Google Maps
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Email Marketing
Klaviyo, Mailchimp
Traffic & Audience
wthn.com receives approximately 73.2K monthly visitors and ranks #450,103 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:13 on the site.
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