9:41
wufoo.com
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wufoo.com

18 technologies
VerifiedVisit2.9M/mo$1M818 Tech
Deep Dive

Wufoo: The Form Builder That Refuses to Die

A 2M visitor/month ghost with 34M backlinks and a 2.5-star rating

In a world obsessed with AI and no-code platforms, a 15-year-old form builder from SurveyMonkey's portfolio quietly commands 2.9M monthly visits. Wufoo isn't dead—it's a zombie product that outlived its competition through sheer stubbornness.

2.9M
monthly visits
#22,730
global rank
34M
backlinks
8
employees

"Wufoo generates $0.6M revenue with just 8 people—a 52% revenue-per-employee ratio that would make SaaS founders weep with envy."

The Zombie Growth Engine

Here's the paradox: 58% of traffic is direct—people typing 'wufoo.com' into their browser. That's not marketing; that's muscle memory. The 12% organic search feels almost accidental, ranking for 'wufoo login' and bizarre long-tails like 'wufoo does not have autocomplete attribute.' This isn't a growth story; it's a persistence story.

The Silent Majority Problem

With 2.9M visitors but only 8 employees, Wufoo operates at a scale that defies modern SaaS logic. The 71.9% 'undefined' country traffic suggests either massive privacy-focused usage or analytics that stopped updating years ago. Either way, it's a ghost ship with a loyal crew that never left.

The Trustpilot score of 2.5/5 from just 5 reviews tells the real story: Wufoo isn't loved—it's tolerated. Users don't evangelize; they endure. This is the form builder you recommend when you need something that works and don't care about design.

  • 34M backlinks from a dead blog era that still passes PageRank
  • Direct traffic dominance shows brand recall from pre-2015 internet
  • Revenue-per-employee of $75K suggests either extreme efficiency or stagnation
  • Tech stack stuck in 2015 (jQuery, Bootstrap) while competitors built React apps
No AI form generation
Works without JavaScript
No modern design system
Unbreakable legacy forms
No mobile-first UX
Zero learning curve
No integrations with 2024 tools
Email-based support that still responds

Wufoo is the cockroach of SaaS

It survives not by winning, but by outlasting. In a market where 90% of form builders fail, being the one that still works is its moat.

What tech stack does Wufoo use?

32 detected
Programming Languages1
Feedback1
Web Standards2
JavaScript Libraries2
Tracking & Analytics14
F
Facebook Pixel
G
Google Tag Manager
L
LinkedIn Insight Tag
M
Microsoft Ads (Bing)
G
Google APIs
G
Google Tag Manager
G
Google Static
T
Tracking Service
B
Bing
L
LinkedIn Insight Tag
F
Facebook Pixel
G
Google DoubleClick
L
LinkedIn
F
Facebook

How much traffic does Wufoo get?

Traffic & Engagement

2.9M
Monthly Visits
-22.2%
2.4
Pages/Visit
9:01
Avg. Duration
62%
Bounce Rate
Monthly Traffic Trend-27%
4.0M
Oct 2025
Oct
3.8M
Nov 2025
Nov
2.9M
Dec 2025
Dec

Rankings

#19,202
Global Rank
#5,780
United States Rank
Computer Software and Development
Category

Backlinks & Authority

34.4M
Backlinks
142.9K
Ref. Domains
49
Authority Score
Low
Penalty Risk
Backlinks Trend-13%
39.4M
Jul 2025
Jul
36.4M
Aug 2025
Aug
36.5M
Sep 2025
Sep
35.4M
Oct 2025
Oct
34.6M
Nov 2025
Nov
34.4M
Dec 2025
Dec

Search Traffic

Organic
44.8K

Top Organic Keywords

#1wufoo
14,800 vol53.1%
#1wufoo login
2,400 vol8.6%
#1wufoo forms
720 vol2.6%
#1woofu
480 vol1.7%
#1wuffo
260 vol0.9%

Where is Wufoo's audience located?

🇺🇸United States69.0%
🇬🇧United Kingdom10.9%
🇨🇦Canada2.7%
🇸🇪Sweden2.2%
🇮🇳India1.6%

Device Distribution

Desktop33.1%
Mobile66.9%

What keywords does Wufoo rank for?

5 keywords
1wufoo9.3K vol$3.89
2wufoo login1.4K vol$3.39
3crazycall370 vol
4wufoo does not have autocomplete attribute150 vol
5igblade1.1K vol$12.72

How is Wufoo's SEO?

Meta Tags

title55 chars

Online Form Builder with Cloud Storage Database | Wufoo

description190 chars

Wufoo's online form builder helps you create custom forms in minutes. Use Wufoo to create registration forms, application forms, surveys, contact forms, payment forms and more. Sign up free!

languageEN-US

H1 Tags

h1Easy-to-Use Online Form Builder For Every Organization

Schema Types

Unknown

What is Wufoo's revenue?

$1M
Annual Revenue
8
Employees
$73K
Revenue/Employee
San Mateo, United States
Headquarters

Who works at Wufoo?

Loading leads...

What do customers think of Wufoo?

Wufoo

Wufoo

2.5
5 reviews

Categories

Software Vendor#undefinedSoftware Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (4)

Filter by rating:
Urooj Fatima
1/26/2022
🇵🇰 Pakistan2 reviewsOrganicUnverified
Its amazing platform

Its amazing platform for digital marketing and earning they pay in less than 24 hours

Quincy G
1/4/2024
🇦🇺 Australia4 reviewsOrganicUnverified
Experience date: 1/3/2024
Good platform, bad support

A good platform for self-serving and getting a form up and running with little technical knowledge. However, I have had the worst experience with support: 1. Straight up not allowed to switch from an annual to a monthly plan - even for a higher tier. Multiple support people told me flatly it was not possible before I got somewhere. I was about to create a new account and abandon it. 2. I had a question about a feature that was not documented, but their site said it was supported. They refuse to help me, saying they don't provide technical support. 3. No prorated refund for switching from a year/cancelling a yearly plan. I have never had a platform so unwilling to help.

K. M. Eng
12/11/2024
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/10/2024
Forms Just Okay Looking and Support Almost Nonexistent

We've been able to run our sign installation business with Wufoo forms but if you want modern or cool, Wufoo isn't it. Also, even though we pay for "expedited support" the help they provide is nearly nothing. No phone number or email. You have to use the chat bot, which we did, only to have support get back to us 22 hours later with no answers about why the update they did made our order forms unable to accept payment. Its been five business days now. This is a billing nightmare. We don't recommend this company.

Willy Espinoza
11/7/2024
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 11/3/2024
They disabled all of my forms on all my…

They disabled all of my forms on all my websites without notifying me! WHY?!? Unable to get a hold of anyone and are very slow in responding via email. They caused irreversible damage. This is very unprofessional! They are still billing though! Unreal! SCAMMERS!

Frequently Asked Questions about Wufoo

What is Wufoo's Revenue?
Wufoo generates approximately $1M in annual revenue. With 8 employees, that's $72,500 per employee.
What does Wufoo do?
Wufoo's online form builder helps you create custom forms in minutes. Use Wufoo to create registration forms, application forms, surveys, contact forms, payment forms and more. Sign up free!
How fast is Wufoo growing?
Wufoo has declined by 22.2% in the last 6 months according to traffic data.
How do people interact with Wufoo?
When visiting Wufoo, visitors view an average of 2.4 pages per visit, and spend around 9:01 on the site, and the bounce rate is 61.8%.
How do people find Wufoo?
2.9M people (98%) visit Wufoo directly. 44.8K (2%) find them through organic search.
Who uses Wufoo?
Wufoo's top market is United States with 2.0M visitors (69.0%). United Kingdom is 2nd with 320.7K (10.9%). Canada is 3rd with 79.6K (2.7%).
What technologies does Wufoo use?
Wufoo uses 18 technologies across their website including Video, Programming Languages, CMS. Key technologies include YouTube Embed, PHP, WordPress.
Who are Wufoo's competitors?
Wufoo's main competitors include Formstack, Cognito Forms. These companies operate in similar markets and compete for the same customer base.
What do customers think of Wufoo?
Wufoo has a Trustpilot score of 2.5 out of 5 (2 stars) based on 5 customer reviews.

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About wufoo.com

Wufoo's online form builder helps you create custom forms in minutes. Use Wufoo to create registration forms, application forms, surveys, contact forms, payment forms and more. Sign up free!

Company Overview

wufoo.com
Website
computers_electronics_and_technology
Industry
#22,730
Global Rank
2.9M
Monthly Visitors
18
Technologies

Contact wufoo.com

Technology Stack

wufoo.com uses 18 technologies across their website including YouTube Embed, PHP, WordPress, and more.

Video

YouTube Embed

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Advertising

DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Facebook Pixel

Feedback

SurveyMonkey

Traffic & Audience

2.9M
Monthly Visits
53%
Bounce Rate
2.2
Pages/Visit
2:09
Avg. Duration

wufoo.com receives approximately 2.9M monthly visitors and ranks #22,730 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 2:09 on the site.

The majority of wufoo.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is wufoo.com?
Wufoo's online form builder helps you create custom forms in minutes. Use Wufoo to create registration forms, application forms, surveys, contact forms, payment forms and more. Sign up free!
How much does wufoo.com cost?
You can view wufoo.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does wufoo.com use?
wufoo.com uses 18 technologies including YouTube Embed, PHP, and 12 more. View the full tech stack analysis above.
What are wufoo.com's social media accounts?
wufoo.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is wufoo.com hiring?
Check wufoo.com's careers page for current job openings and opportunities.
How popular is wufoo.com?
wufoo.com receives approximately 2.9M monthly visitors and ranks #22,730 globally. Traffic is declining by 10.3% month-over-month.

Related Searches

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This page provides publicly available information about wufoo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wufoo.com directly at https://wufoo.com.