formstack.com
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Formstack: The Silent Giant of Data Workflow
With 5.8M monthly visits and a 57% direct traffic moat, Formstack isn't just winning—it's defining the category.
Formstack has quietly built a $35.6M revenue business by turning static forms into dynamic workflow engines. While competitors fight for keywords, they own the relationship.
"57% direct traffic isn't a marketing win—it's a product moat. Users don't search for alternatives; they type 'formstack' by default."
The Workflow Wedge
Formstack didn't just build forms—they built the connective tissue. With integrations to Google Sheets, Salesforce, and 1,000+ apps, they've transformed from a data collection tool into a legitimate automation platform. Their 223 employees generate $160K revenue per head—efficient for a workflow tool.
The Trust Paradox
Here's the contradiction: 5.8M monthly visits with a 1.6/5 Trustpilot rating from 22 reviews. Either their enterprise customers don't use Trustpilot, or their self-serve experience is fundamentally broken. For a company this size, that rating is a red flag that demands investigation.
The keyword data reveals their real positioning battle. They rank for 'google sheet' (1.6M volume) and compete directly with Jotform (341K volume) and PDFfiller (62K volume). But their own branded search ('formstack login' at 1.4K) is shockingly low relative to total traffic—suggesting either poor user retention or heavy paid acquisition.
- Direct traffic dominance (57%) signals strong brand recall and product stickiness
- 22.4M backlinks suggest aggressive content and partnership strategies
- C-Suite includes dual CISO roles—betting heavy on enterprise security compliance
- Stack includes jQuery and Bootstrap—technical debt or pragmatic stability?
Formstack is a B2B workflow company trapped in a form builder's brand
They've earned the right to compete with Zapier and Make.com—but their 1.6-star rating and confusing keyword strategy suggest they don't know it yet.
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What keywords does Formstack rank for?
5 keywordsHow is Formstack's SEO?
Open Graph Image
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Meta Tags
Secure and Easy-to-use Form Building Software | Formstack
Formstack empowers your organization with the tools to build online forms, collect information, integrate systems, automate work, and transform data into your most strategic asset.
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Formstack
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Reviews (20)
best electronics forms management
best electronics forms management. Incredible tool.
would have to get a lot better just to suck.
We have been using Formstack for close to a decade but they have forced us to start looking at alternative software. First, the update they did broke most of our forms. It is still broken if we update any of them so we have until July to find an alternative (when we have to use updated forms). Now what really pisses me off, because they have forded us to switch, we want to drop sign. They said we are on the hook for an entire additional year because we gave them 20 days notice instead of the required 30 days notice prior to the 12 month renewal. I hate this company, they are terrible, Support is absolutely useless. Just a horrible terrible company to try and do business with.
Support barely even responds
As many others have noted here, support is non-existent. Take this seriously before considering the product because, if you have a problem, you're on your own.
I used Formstack for over 4 years and…
I used Formstack for over 4 years and always found I was trying to make my systems and tech stack work for Formstack instead of the other way around. I finally outgrew their tools and just built everything custom in my Salesforce and brought on other plug. While I was never super impressed with their tools, they did the job. The reason for my one star is the integrity of the company. I sent in my cancellation notice late and inside their 30 day cancellation period. The reason I was late is that their forms platform would not allow me to download my historical data so I could not cancel my terms until I had all my data. It took them 3 weeks to resolve the download issues. Once resolved, I then notified them I would officially be cancelling and they told me I couldn't since it was within the 30 day window of their cancellation policy. While I was upset to have to pay $500 to wait another month to cancel, I swallowed my pride. They also never acknowledged the 3 week delay to fix the download issue. Fast forward another month goes by and I see a $500 charge on our account. When I inquire about this charge and reiterate I had cancelled, they then tell me I failed to cancel before the 30 day cancellation period so my contract auto renews and now I'm locked in for 12 months of paying $500 a month for a tool we don't use and is stuck in 2017. Their customer support team states they ran my request to their leadership and their leadership team stated there is nothing they can do.
Wish I'd checked out the reviews before…
Wish I'd checked out the reviews before investing. We have been unable to replicate our previous solution and thus far, support have been unable to help. Very hard to navigate for the set up process and I have found the support very very difficult to work with,
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About formstack.com
Formstack empowers your organization with the tools to build online forms, collect information, integrate systems, automate work, and transform data into your most strategic asset.
Company Overview
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Technology Stack
formstack.com uses 28 technologies across their website including Font Awesome, Adobe Fonts, HSTS, reCAPTCHA, Sentry, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
CMS
Contentful, Webflow
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
formstack.com receives approximately 5.8M monthly visitors and ranks #11,237 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 2:55 on the site.
The majority of formstack.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about formstack.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit formstack.com directly at https://formstack.com.