wuka.co.uk
Get leads like Wuka — and thousands more
Build targeted lists by tech stack, traffic, and more
WUKA: The $5M Period Underwear Giant
How a UK startup is replacing tampons with tech-infused fabric
While the menstrual care market remains dominated by legacy brands, WUKA is quietly building a $5.1M revenue engine by selling period-proof underwear directly to consumers. Their secret? Treating period care as a lifestyle product, not a medical necessity.
"They're not just selling period pants—they're selling permission to forget you're on your period."
The Customer-Led Revolution
WUKA's 1,000,000 customer milestone isn't just a vanity metric—it's proof of product-market fit in a category where trust is everything. With 1,040 Trustpilot reviews at 4.6/5 stars, they've achieved what most DTC brands struggle with: authentic advocacy. The 46% organic search traffic suggests customers aren't just buying—they're actively searching for the brand by name, a strong signal of category ownership.
The SEO Moat Strategy
WUKA dominates the 'period underwear' keyword (18,250 monthly searches) while owning branded terms like 'wuka period pants' (690 searches). Their 41% direct traffic indicates a powerful brand recall—customers return directly rather than through paid ads. This is sustainable growth that doesn't burn cash on acquisition.
The company's leadership team—led by CEO Ruby Raut and COO David Slocombe—has built a 27-person operation that punches above its weight. With Emidio Cesetti heading growth, they've clearly prioritized performance marketing without sacrificing brand authenticity. Their tech stack (Tailwind, Vite, PWA) signals a modern, mobile-first approach that matches their eco-conscious positioning.
- Product-market fit validated by 1M+ customers and 4.6/5 Trustpilot score
- Strong organic presence with 46% of traffic from search (vs 41% direct)
- Premium positioning with multiple styles (High Waist, Bikini, Lace) commanding higher AOV
- BBC feature provides mainstream credibility in a skeptical category
- Lean team (27 employees) generating $5.1M revenue = ~$189K per employee
WUKA isn't disrupting period care—it's making it irrelevant
By focusing on experience over biology, they've built a brand that customers love and competitors can't easily replicate
What tech stack does Wuka use?
How much traffic does Wuka get?
Traffic & Engagement
Traffic Sources
Where is Wuka's audience located?
What keywords does Wuka rank for?
5 keywordsHow is Wuka's SEO?
Meta Tags
Period Pants | Leak Proof Period Underwear | WUKA®
Period proof Period Underwear. Award Winning. Replace tampons, pads and menstrual cups with reusable WUKA period pants. Eco-friendly fabric and machine washable. Lots of styles - High Waist, Bikini, Lace and more. Featured on the BBC
H1 Tags
Schema Types
What is Wuka's revenue?
Who works at Wuka?
Loading leads...
What do customers think of Wuka?
WUKA
Categories
Activity & Engagement
Contact Information
Reviews (20)
Excellent customer service!
I had been wanting to purchase WUKA period pants for over a year, and when I finally did, I was initially unhappy with the style and fit I chose. However, my experience completely turned around thanks to Rezi from customer service. She was amazing at listening to my concerns and offered truly outstanding support. Rezi took the time to understand my lifestyle and suggested an alternative style that would better suit my active routine. Communication throughout was consistent, helpful, and reassuring, which made the whole process stress-free. Because of this level of care, I’m really glad I didn’t write off the brand based on my first purchase. If you have any concerns or need advice, I’d strongly recommend contacting customer service before making a decision — it makes all the difference. I’ll definitely be a continued WUKA customer moving forward.⭐️⭐️⭐️⭐️⭐️
I have been so impressed with Wuka
I have been so impressed with Wuka. This is our first experience of period pants and wow they really are reliable. It’s not just the product that I’m impressed with it’s also the whole customer experience. The website is easy to navigate, sizing guidance easy to follow and accurate and easy ordering. When I changed my mind about my order ( sizing) one message to customer services and my order was changed before dispatch. Messages are responded to so efficiently. Well done Wuka, I will definitely be ordering again.
Dear Amanda, Thank you so much for your wonderful feedback! We're thrilled to hear that your first experience with WUKA has been so positive—from the product to our customer service. It’s great to know our sizing guidance and website made ordering easy for you. We’re always here to help and really appreciate your kind words. We look forward to welcoming you back for your next order! Warm regards The WUKA Team 🌸
Wuka swimsuit saved the holiday:)
I have purchased the Wuka swimsuit for my daughter to try it out during the holiday. And it did really work well. My daughter was able to enjoy swimming in the pool and in the sea, which was great. Also special thank you to Rezi at Wuka for helping to arrange a prompt swimsuit exchange in time for holiday. Great customer service. Would recommend.
Dear Naz, Thank you so much for sharing your experience! We’re delighted to hear the WUKA swimsuit made such a positive difference for your daughter’s holiday. It’s wonderful she was able to enjoy swimming worry-free. We’re glad we could assist with the exchange and appreciate your kind words about our customer service. We truly value your recommendation and look forward to supporting you again in the future! Warm Regards The WUKA Team 🌸
Good customer relations and response.
My daughters love the products. I ordered the cycling shorts for one of them for Christmas. Unfortunately with all the pressure at that time the shorts were delivered by the PO but not to a safe space. They were stolen but not realised until 25th. This company reacted very quickly to workout what had happened and resolved the issue by replacing the product.
Hi Sran, Thank you so much for your kind feedback. We’re really pleased to hear that your daughters love our products. We’re sorry again for the delivery issue during the busy Christmas period, but we’re glad we could resolve it quickly for you. Your understanding and support mean a lot to us. Warm Regards, The WUKA Team 🌸
I have contacted customer service.Very…
I have contacted customer service.Very helpful and happy to help. “I am satisfied with the service provid
Hi Ina, Thank you very much for your kind words. We’re delighted to hear that you were satisfied with the support provided and that our team could assist you effectively. Your feedback is truly appreciated and motivates us to continue delivering the best possible service. Warm regards The WUKA Team 🌸
Frequently Asked Questions about Wuka
What is Wuka's Revenue?
What does Wuka do?
How fast is Wuka growing?
What technologies does Wuka use?
Who are Wuka's competitors?
What do customers think of Wuka?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Wuka?
Contact Information
Export wuka.co.uk Data
Download the complete tech stack, analytics, leads, and company data for wuka.co.uk in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About wuka.co.uk
Period proof Period Underwear. Award Winning. Replace tampons, pads and menstrual cups with reusable WUKA period pants. Eco-friendly fabric and machine washable. Lots of styles - High Waist, Bikini, Lace and more. Featured on the BBC
Company Overview
Contact wuka.co.uk
Email Addresses
Phone Numbers
Technology Stack
wuka.co.uk uses 32 technologies across their website including Adobe Fonts, Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
wuka.co.uk receives approximately 139.9K monthly visitors and ranks #254,978 globally. The website has a bounce rate of 54% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:04 on the site.
The majority of wuka.co.uk's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is wuka.co.uk?
What technologies does wuka.co.uk use?
How do I contact wuka.co.uk?
How popular is wuka.co.uk?
Related Searches
This page provides publicly available information about wuka.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wuka.co.uk directly at https://wuka.co.uk.