While tech startups chase disruption, Wulff has spent 134 years building the invisible infrastructure that keeps offices running. This isn't a SaaS unicorn—it's the B2B supply chain quietly generating $7.5M annually from a market most founders ignore.

"They don't sell to consumers—they sell to the person who buys coffee for 200 employees. That's a moat."

Their tech stack reveals a pragmatic approach: jQuery and Bootstrap for stability, Vite for modern frontend development, and Google Analytics for measuring what matters. No flashy AI, no blockchain—just tools that work. Their 50% organic search traffic is dominated by branded keywords ('wulff', 'wulff porvoo'), proving they own their brand in Finland. The 100% 'undefined' country traffic likely means their analytics are misconfigured or they're so Finland-centric that international traffic is negligible.

• They own the corporate procurement relationship, not the end consumer
• 134 years of operations means institutional trust that startups can't buy
• Hybrid work evolution is baked into their product strategy, not bolted on
• Modest digital footprint hides a massive offline business