wusa9.com
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The WUSA9 Digital Paradox
A $50M TV station trapped in a YouTube redirect loop
When you visit wusa9.com, you don't see news—you see a single screen that says 'Before you continue to YouTube.' This is the digital face of a $50M TV station with 225 employees, and it's a masterclass in what happens when legacy media fails to evolve.
"WUSA9 isn't a website—it's a YouTube funnel with a domain name attached."
The Traffic Mirage
With 1.2M monthly visits and a dominant 89.4% traffic share from 'undefined' (likely US, given the DC focus), WUSA9 appears to have a strong digital footprint. But the data reveals a harsh truth: 45% of traffic comes from organic search for keywords like 'dc news' and 'weather dc'—people seeking information, not brand loyalty. They're not visiting wusa9.com; they're searching for local news and landing on a YouTube redirect.
The YouTube Trap
The site's entire tech stack—Priority Hints, Google Fonts, DoubleClick Floodlight—serves one purpose: funneling users to YouTube. The 'Before you continue to YouTube' page title isn't a feature; it's a failure state. WUSA9 has outsourced its digital presence to a platform it doesn't control, turning its domain into a mere waypoint.
The irony is brutal. WUSA9 employs 225 people, including Chief Investigative Reporter Eric Flack and Chief Meteorologist Topper Shutt, yet their digital front door is a placeholder. They rank for high-volume terms like 'washington dc' (271K monthly searches) and 'weather dc' (76K), but convert none of that into owned audience value.
- Massive backlink profile (1.47M) wasted on a redirect page
- Strong brand recognition in DC market but zero digital capture
- Revenue ($50.7M) not reflected in digital innovation
- Talent roster (investigative reporters, meteorologists) with no digital platform
WUSA9 is a $50M ghost in the digital machine
They own the search intent but rent the destination—classic legacy media myopia in 2024.
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Before you continue to YouTube
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About wusa9.com
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Technology Stack
wusa9.com uses 3 technologies across their website including Google Fonts, DoubleClick Floodlight, Priority Hints.
Fonts
Google Fonts
Advertising
DoubleClick Floodlight
Performance
Priority Hints
Traffic & Audience
wusa9.com receives approximately 1.2M monthly visitors and ranks #59,000 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 2:21 on the site.
The majority of wusa9.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about wusa9.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wusa9.com directly at https://wusa9.com.