wjla.com
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The Local News Behemoth That Out-Competes CNN
How WJLA.com dominates the DC market with 3.3M monthly visits and a Santa Tracker strategy
In a world where legacy media is dying, WJLA.com is thriving by mastering the hyperlocal playbook. While national outlets bleed subscribers, this ABC affiliate in Arlington, VA, commands a staggering 3.3 million monthly visits—outpacing many national digital properties by leaning into community trust and algorithmic goldmines.
"They don't just report the news; they own the search results for 'Santa Tracker' in the DC area."
The Hyperlocal SEO Fortress
WJLA isn't competing with the New York Times; it's dominating the DMV (DC, Maryland, Virginia). With 91% of traffic from undefined (likely the US), they own the digital real estate for communities from Alexandria to Annapolis. Their secret weapon? A backlink profile of 1.8 million—massive for a local affiliate—built on decades of being the primary news source for a high-income, tech-savvy population.
The Santa Tracker Algorithm
Look at their top keyword: 'norad santa tracker 2025' with 84,750 monthly searches. WJLA has weaponized seasonal events to drive year-round traffic. They aren't just a news site; they are a utility. When parents in Virginia need to know where Santa is, they go to WJLA, not NORAD's official site. This creates a recurring traffic loop that builds brand loyalty and ad revenue.
The tech stack reveals a modern, agile operation. They use Tailwind CSS, Vite, and PWA technologies—tools typically associated with high-growth startups, not legacy broadcasters. This isn't a static website resting on past glory; it's a dynamic, fast-loading platform designed for mobile-first consumption in the suburbs of DC.
- Revenue of $168.1M with 656 employees suggests high revenue per employee for a local station
- Strong social presence across TikTok, YouTube, and Instagram, adapting to where audiences actually are
- Direct traffic (46%) indicates a powerful brand that users type in directly, bypassing search engines
The Blueprint for Local Digital Dominance
WJLA proves that in the age of algorithms, being the essential utility for your specific geography is the most defensible business model in media.
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Open Graph Image
https://wjla.com/resources/assets/wjla/images/brand-icons/WJLA-16x9.jpg
Meta Tags
Arlington News, Weather, Sports, Breaking News
WJLA is the local ABC affiliate for the greater Washington DC area. From our studios in Arlington, VA ABC7 covers national and local news, sports, weather, traffic and culture and carries entertainment and sports programming. WJLA serves Alexandria, Springfield, Annandale, Tysons, Reston, Ashburn, Centreville and Manassas, Virginia and Bethesda, Rockville, Gaithersburg, Silver Spring, Wheaton, Beltsville, Greenbelt, Bowie, College Park, Largo, Crofton, Annapolis, Hyattsville and Takoma Park, Maryland, and all the communities in between.
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About wjla.com
WJLA is the local ABC affiliate for the greater Washington DC area. From our studios in Arlington, VA ABC7 covers national and local news, sports, weather, traffic and culture and carries entertainment and sports programming. WJLA serves Alexandria, Springfield, Annandale, Tysons, Reston, Ashburn, Centreville and Manassas, Virginia and Bethesda, Rockville, Gaithersburg, Silver Spring, Wheaton, Beltsville, Greenbelt, Bowie, College Park, Largo, Crofton, Annapolis, Hyattsville and Takoma Park, Maryland, and all the communities in between.
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Technology Stack
wjla.com uses 21 technologies across their website including UserWay, Font Awesome, Google Fonts, HSTS, and more.
Accessibility
UserWay
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Contentful
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
wjla.com receives approximately 3.4M monthly visitors and ranks #21,154 globally. The website has a bounce rate of 69% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:00 on the site.
The majority of wjla.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about wjla.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wjla.com directly at https://wjla.com.