Wycliffe.org isn't just a website; it's the digital front door to a $300M/year global mission that employs over 2,000 people. While most tech companies chase growth, Wycliffe has quietly built a massive, direct-traffic engine to fuel a singular, ancient goal: translating the Bible into every language.

"Wycliffe proves that a 90-year-old mission can thrive on direct traffic and brand loyalty, not just viral marketing."

The leadership structure is telling. With multiple Presidents/CEOs (Dave Ohlson, Jennifer Holloran, John Chesnut) and a VP of Marketing, this is a complex, matrixed organization. It's not a startup; it's a federation of ministries. The social footprint is robust—Twitter, YouTube, Facebook, LinkedIn, Instagram—ensuring they meet donors wherever they are, a critical strategy for a brand that relies on community engagement.

• Revenue Scale: $300M places them in the top tier of US-based religious nonprofits, comparable to large international NGOs.
• Traffic Source: The 53% direct traffic split indicates a powerful brand moat and a loyal donor base that doesn't need Google to find them.
• Tech Debt: The presence of Magento/OpenCart alongside Vite/Tailwind indicates a modernization effort in progress, likely focused on improving donation UX.
• Niche Dominance: They rank for broad terms like 'bible' (430K volume) while owning the specific 'Wycliffe' brand search.