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wyoben.com
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wyoben.com

14 technologies
VerifiedGrowingVisit4.5K/mo$25M10114 Tech17 Leads
Deep Dive

The Bentonite Behemoth

How a 70-year-old mining company quietly dominates a $2B+ mineral market

In the vast, wind-swept plains of Wyoming, a geological anomaly has fueled a $24.7M industrial empire. Wyo-Ben isn't just mining clay; they are extracting the strategic secret behind everything from steel casting to cat litter, operating with the quiet efficiency of a company that knows it owns the bedrock.

$24.7M
Annual Revenue
101
Employees
56%
Organic Traffic
1951
Founded

"They don't sell a product; they sell a geological property. Once you need bentonite, you are their customer for life."

The Industrial Invisibility

Wyo-Ben operates in the 'heavy industrial' sector, where marketing gloss is replaced by technical specifications. With a modest digital footprint of 4,453 monthly visits, they prove that in B2B heavy industry, you don't need high traffic—you need the right traffic. Their keywords like 'bulk dealers in bentonite clay' (160 volume) indicate a high-intent, low-volume sales funnel that converts.

The SEO Paradox

Despite a global rank of #3.7M (which suggests obscurity), their organic search dominance (56%) reveals a captive audience. The data shows they rank for high-volume generic terms like 'bentonite' (10,900 monthly searches) and 'dril' (likely a typo for drill), yet they capture only a fraction of this traffic. This is a massive opportunity gap: a legacy brand with weak digital capture for high-volume industrial terms.

The leadership team, led by CEO David Brown, has maintained a steady ship since 1951. However, their tech stack reveals a reliance on legacy tools like jQuery and Bootstrap, signaling a company focused on operational excellence over digital innovation. Their social presence (Facebook, LinkedIn, Instagram) is active but fragmented, lacking a unified narrative to capture the next generation of industrial buyers.

  • Strategic Ownership: They control a critical mineral resource (Wyoming Bentonite) with finite geographic constraints.
  • Legacy Trust: 70+ years in business provides immense credibility in an industry resistant to change.
  • Digital Lag: Their website traffic suggests they are under-monetizing their brand authority online.
  • Keyword Goldmine: Ranking for 'coal mines in wyoming' (170 volume) shows they capture adjacent industrial interest.
No modern digital marketing funnel
Dominant market position in Wyoming bentonite
Low global traffic ranking
High-intent organic traffic (56%)
Generic tech stack (jQuery/Bootstrap)
Stable, experienced leadership team
Fragmented social media strategy
High revenue per employee ($244k)

The Sleeping Giant of Geology

Wyo-Ben is a classic 'old economy' asset sitting on a digital goldmine. For an investor or acquirer, the infrastructure is there—unlocking the digital potential is the only missing piece.

What tech stack does Wyoben use?

23 detected
Programming Languages1
Cloud & Hosting1
Performance1
Web Standards2
JavaScript Libraries2
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
G
Google APIs
F
Facebook Pixel
G
Google Tag Manager
G
Google Static
G
Google Analytics
F
Facebook
F
Facebook CDN

How much traffic does Wyoben get?

Traffic & Engagement

4.5K
Monthly Visits
2.1
Pages/Visit
0:42
Avg. Duration
28%
Bounce Rate
Monthly Traffic Trend+8%
4.1K
Oct 2025
Oct
2.3K
Nov 2025
Nov
4.5K
Dec 2025
Dec

Traffic Sources

Search
56%
Direct
20%
Social
10%
Referrals
12%
Email
0%
Paid
1%

Where is Wyoben's audience located?

🌍85.4%
🌍14.6%

What keywords does Wyoben rank for?

5 keywords
1coal mines in wyoming170 vol
2bulk dealers in bentonite clay160 vol
3bentonite10.9K vol$0.73
4dril3.7K vol$0.44
5wyo2.3K vol$0.23

How is Wyoben's SEO?

Open Graph Image

OG Image preview
og:image

https://wyoben.com/wp-content/uploads/2021/04/logo-tag-21-04-16.png

Meta Tags

title40 chars

Wyo-Ben | Manufacturer of Bentonite Clay

languageEN-US

H1 Tags

h1Wyo-Ben has been in business since 1951, and is a leading producer of Wyoming Bentonite Clay based products.

Schema Types

Unknown

Who works at Wyoben?

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What do customers think of Wyoben?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Wyoben

What is Wyoben's Revenue?
Wyoben generates approximately $25M in annual revenue. With 101 employees, that's $245,000 per employee.
How fast is Wyoben growing?
Wyoben employee count has changed by 33% year over year.
What technologies does Wyoben use?
Wyoben uses 14 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Google Fonts, PHP, WordPress.
Who are Wyoben's competitors?
Wyoben's main competitors include Wyo-Ben, AK DRILLING, Buckley Powder Co, Signal Peak Energy, Stillwater Mining Company. These companies operate in similar markets and compete for the same customer base.

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What are Wyoben's key pages?

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Raw JSON Data

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About wyoben.com

Company Overview

wyoben.com
Website
heavy_industry_and_engineering
Industry
#3,780,604
Global Rank
4.5K
Monthly Visitors
14
Technologies
17+
Employees

Contact wyoben.com

Technology Stack

wyoben.com uses 14 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

4.5K
Monthly Visits
28%
Bounce Rate
2.1
Pages/Visit
0:42
Avg. Duration

wyoben.com receives approximately 4.5K monthly visitors and ranks #3,780,604 globally. The website has a bounce rate of 28% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:42 on the site.

The majority of wyoben.com's traffic comes from undefined, .

Frequently Asked Questions

What is wyoben.com?
wyoben.com is a website that you can visit at https://wyoben.com. Use TechList.ai to discover the technologies, analytics, and company information about wyoben.com.
What technologies does wyoben.com use?
wyoben.com uses 14 technologies including Font Awesome, Google Fonts, PHP, and 8 more. View the full tech stack analysis above.
How do I contact wyoben.com?
You can contact wyoben.com through their contact page.
What are wyoben.com's social media accounts?
wyoben.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is wyoben.com hiring?
Check wyoben.com's careers page for current job openings and opportunities. The company has 17+ known employees.
How popular is wyoben.com?
wyoben.com receives approximately 4.5K monthly visitors and ranks #3,780,604 globally. Traffic is growing by 91.2% month-over-month.

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This page provides publicly available information about wyoben.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wyoben.com directly at https://wyoben.com.