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xmind.net
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xmind.net

14 technologies
VerifiedGrowingVisit97.3K/mo$8M5814 Tech
Deep Dive

Xmind: The Mind Mapping Veteran Facing a Crossroads

A deep dive into a $7.6M revenue tool with stagnant traffic and a crowded market

In the crowded landscape of productivity tools, Xmind.net stands as a veteran mind mapping solution, but its 97K monthly visits and $7.6M revenue reveal a company at a critical inflection point. While competitors like Notion and Miro capture the next generation of users, Xmind's story is one of established utility meeting modern market pressures.

$7.6M
annual revenue
97K
monthly visits
58
employees
59%
organic traffic

"Xmind has built a $7.6M business on pure utility, but in the age of AI-powered collaboration, being the 'best tool' isn't enough—you need to be the only tool."

The User Base: Loyal but Limited

With 97K monthly visits and a global rank of #407,773, Xmind operates in the long tail of the web. The traffic breakdown reveals a mature user base: 30% direct traffic indicates strong brand recognition and repeat usage, while 59% organic search suggests users are actively seeking mind mapping solutions. However, the lack of top country data is telling—this isn't a viral global phenomenon, but a tool with concentrated, perhaps regional, adoption.

The SEO Paradox: High Volume, Low Conversion

Xmind dominates its own brand search (234K monthly volume for 'xmind'), but the broader keyword strategy reveals a vulnerability. While 'マインドマップ' (mind map in Japanese) generates 32K searches, the tool's own branded terms dwarf its category reach. This suggests a product that's known by name but isn't top-of-mind for the broader problem it solves—a classic trap for legacy software.

The tech stack tells a story of modernization efforts: Vite for performance, Tailwind and Ant Design for UI, and Mixpanel for analytics. Yet the Trustpilot rating of 2.4/5 from just 7 reviews signals a disconnect between product and perception. For a company with 58 employees and $7.6M in revenue, that's roughly $131K per employee—solid for software, but the stagnant traffic suggests they're not scaling efficiently.

  • Strong brand recognition (30% direct traffic) but limited market penetration
  • Heavy reliance on branded search rather than category leadership
  • Modern tech stack indicates active development, but user sentiment lags
  • Revenue per employee is healthy, but growth appears flat
No clear AI integration strategy
Established brand with loyal user base
Low review volume (7 Trustpilot reviews) suggests poor user engagement
Strong organic search presence for branded terms
Traffic growth appears stagnant vs. competitors
Modern tech stack with Vite and Tailwind
No clear differentiation from newer, cloud-native alternatives
Healthy revenue per employee ($131K)

The Crossroads: Legacy vs. Innovation

Xmind must choose between defending its niche or reinventing itself for the AI-powered future of productivity

What tech stack does Xmind use?

22 detected
Customer Support1
Performance1
Web Standards1
Build Tools1
UI Libraries1
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
M
Mixpanel
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick
G
Google Static
T
Tracking Service

How much traffic does Xmind get?

Traffic & Engagement

97.3K
Monthly Visits
1.8
Pages/Visit
0:43
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend-11%
108.9K
Oct 2025
Oct
93.3K
Nov 2025
Nov
97.3K
Dec 2025
Dec

Traffic Sources

Search
59%
Direct
30%
Social
3%
Referrals
8%
Email
0%
Paid
1%

Where is Xmind's audience located?

🌍31.1%
🌍5.7%
🌍5.0%
🌍3.8%
🌍3.2%

What keywords does Xmind rank for?

5 keywords
1xmind234.6K vol$0.61
2xマインド1.3K vol
3マインドマップ32.5K vol
4xmind 81.7K vol$0.90
5xmind ダウンロード510 vol$1.28

How is Xmind's SEO?

Open Graph Image

OG Image preview
og:image

https://framerusercontent.com/images/Vrd2VB2fB7ifLoPEH0MZcdNPfEs.png

Meta Tags

title34 chars

Xmind - Mind Map & Brainstorm Tool

description139 chars

Xmind is a full-featured mind mapping and brainstorming tool that helps to unleash creativity, capture inspiration, and boost productivity.

languageEN

H1 Tags

h1Project Management
h1The Light Way

Schema Types

Unknown

Who works at Xmind?

Loading leads...

What do customers think of Xmind?

Xmind

Xmind

2.4
7 reviews
✓ Claimed

Categories

Software Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
6/12/2024

Contact Information

Address:
65 Chulia Street, OCBC Centre
SG

Reviews (7)

Filter by rating:
Floy
11/10/2023
🇩🇪 Germany5 reviewsOrganicUnverified
Experience date: 11/9/2023
Really nice concept!!

I use XMind since a week and I am completely flashed how amazing this brainstorming tool is. I use it for all my problems and my work tasks. And the best is that it’s for FREE! (Premium does nobody need😉)

Courtney Murphy
5/1/2019
🇬🇧 United Kingdom14 reviewsOrganic
I use XMind 6 for...

I use XMind for all sorts of things, including: brainstorming for projects, organising ideas to clear my head and creating different system overviews in my business. I have never had a single problem with it and I use it every week. I currently use XMind 6, which isn't the most recent version, but I've never needed to update to the latest one.

Boyce Levy
9/28/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 9/2/2025
Unsafe

I hate when an app forces you to give out all your info. That's exactly what happens here, you can't even use the app without logging in, on top of that it's stated that even tho they don't sell your data they M A Y share it with partners or third-parties. That's not something you'd like to hear when you log into a service.

Lucrezia Bianchetti
11/13/2025
🇨🇭 Switzerland2 reviewsOrganicUnverified
Experience date: 11/13/2025
Extremely disappointing: data loss and useless customer support

I lost months of work due to an XMind sync error with the web version (Safari), with no warning and no protection. Everything looked normal while editing, but when I reopened the map, a huge part of my content had simply disappeared. The worst part? All my files were saved exclusively on XMind’s own cloud servers, yet they were unable to recover any previous version. The version history is limited, unreliable, and clearly not a real backup system. I contacted customer support as a Premium user, and their response was completely useless: they acknowledged the issue, said they were “working on a fix”, but admitted that there is no way to restore my lost data. No real backups. No warnings when using the web editor. No responsibility taken. No solution provided. For a product marketed as a professional tool, this is absolutely unacceptable. If you value your work or rely on mind maps for important projects, be extremely careful — a single flaw in their system can make you lose everything, and support will not help you at all.

Andrea Abril
10/20/2025
🇪🇨 Ec1 reviewsOrganicUnverified
Experience date: 10/17/2025
I was charged $99 for an annual Xmind…

I was charged $99 for an annual Xmind subscription through the Apple App Store without my authorization. I had initially subscribed for a lower amount, and I did not intend to purchase a full-year plan. I contacted Apple twice to request a refund, but both requests were denied. I also reached out to Xmind support via email multiple times, but I have not received any response. This unexpected charge has caused significant stress, and I feel misled by the subscription process. I hope Xmind addresses this issue promptly and issues a refund for the unauthorized $99 charge.

Frequently Asked Questions about Xmind

What is Xmind's Revenue?
Xmind generates approximately $8M in annual revenue. With 58 employees, that's $130,500 per employee.
What does Xmind do?
Xmind is a full-featured mind mapping and brainstorming tool that helps to unleash creativity, capture inspiration, and boost productivity.
What technologies does Xmind use?
Xmind uses 14 technologies across their website including Fonts, CMS, Advertising. Key technologies include Google Fonts, Framer, DoubleClick Floodlight, Google Ads.
Who are Xmind's competitors?
Xmind's main competitors include MindManager, Lucidchart, Miro, Mindomo, IdeasOnCanvas GmbH. These companies operate in similar markets and compete for the same customer base.
What do customers think of Xmind?
Xmind has a Trustpilot score of 2.4 out of 5 (2 stars) based on 7 customer reviews.

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About xmind.net

Xmind is a full-featured mind mapping and brainstorming tool that helps to unleash creativity, capture inspiration, and boost productivity.

Company Overview

xmind.net
Website
computers_electronics_and_technology
Industry
#407,773
Global Rank
97.3K
Monthly Visitors
14
Technologies

Contact xmind.net

Technology Stack

xmind.net uses 14 technologies across their website including Google Fonts, Framer, DoubleClick Floodlight, Google Ads, and more.

Fonts

Google Fonts

CMS

Framer

Advertising

DoubleClick Floodlight, Google Ads

Customer Support

Zendesk

Analytics & Marketing

Mixpanel, Google Tag Manager, Google Analytics

Performance

Priority Hints

Traffic & Audience

97.3K
Monthly Visits
39%
Bounce Rate
1.8
Pages/Visit
0:43
Avg. Duration

xmind.net receives approximately 97.3K monthly visitors and ranks #407,773 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:43 on the site.

The majority of xmind.net's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is xmind.net?
Xmind is a full-featured mind mapping and brainstorming tool that helps to unleash creativity, capture inspiration, and boost productivity.
What technologies does xmind.net use?
xmind.net uses 14 technologies including Google Fonts, Framer, and 8 more. View the full tech stack analysis above.
How do I contact xmind.net?
You can contact xmind.net via email at [email protected] or through their contact page.
What are xmind.net's social media accounts?
xmind.net is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is xmind.net?
xmind.net receives approximately 97.3K monthly visitors and ranks #407,773 globally. Traffic is growing by 4.4% month-over-month.

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This page provides publicly available information about xmind.net. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit xmind.net directly at https://xmind.net.