9:41
miro.com
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miro.com

20 technologies
VerifiedVisit27.2M/mo$581M2.8K20 Tech25 Leads
Deep Dive

Miro: The $476M Bet on Visual Collaboration

How a digital whiteboard became the operating system for modern product teams

In a world drowning in SaaS silos, Miro isn't just another collaboration tool—it's a $580M revenue engine proving that visual thinking is the new language of business. With 27 million monthly visitors and 72% direct traffic, they've achieved what most startups only dream of: becoming a verb.

$580.6M
annual revenue
27.2M
monthly visits
72%
direct traffic
2,800
employees

"Miro didn't just build a whiteboard—they built the visual operating system for the Fortune 5000."

The Trojan Horse Strategy

Miro's genius wasn't targeting IT departments—it was winning over designers, PMs, and engineers first. They grew to 27M monthly visits with 72% direct traffic, meaning users don't search for 'collaboration tools'—they search for 'Miro.' That's brand dominance, not just product-market fit. The 22% organic search traffic is pure upside for a company already at scale.

The $476M Validation

With $476.3M in funding and a $580.6M run rate, Miro has achieved a rare 1.2x revenue-to-funding ratio. This isn't a burn-heavy startup—it's a capital-efficient machine. The 2,800 employees suggest they're past the growth-at-all-costs phase and into disciplined scaling. Their top keywords ('miro' at 1.5M monthly searches) show they own their brand category.

The Trustpilot rating of 2/5 from 116 reviews is the red flag in this otherwise stellar story. For a company of this scale, it suggests growing pains—likely around enterprise pricing, support quality, or feature bloat. But here's the counterpoint: 72% direct traffic means they've built a product people actively seek out, not tolerate.

  • Product-led growth turned enterprise powerhouse: From 'miro board' (117K searches) to Fortune 500 contracts
  • AI integration as defensive moat: 'Miro AI' already generating 25K monthly searches
  • Global reach with localization: Russian 'миро' shows up in top keywords (43K searches)
  • Tech stack optimized for scale: Tailwind, Bootstrap, and Radix UI suggest a design-system-first approach
Doesn't replace Figma or Jira
Unifies ideation → execution in one canvas
Trustpilot rating reveals support gaps
72% direct traffic = zero customer acquisition cost
Not a pure code collaboration tool
AI-powered features accelerating product development

Miro is the Visual Layer of the Modern Tech Stack

While others build point solutions, Miro is becoming the connective tissue between strategy, design, and engineering. The 27M monthly visitors aren't just using a tool—they're building the future of work on a canvas.

What tech stack does Miro use?

28 detected
Security1
Privacy & Consent1
Advertising1
Customer Support1
Web Standards1
JavaScript Libraries1
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
S
Segment
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google AdSense
G
Google Analytics

How much traffic does Miro get?

Traffic & Engagement

29.1M
Monthly Visits
-13.9%
3.9
Pages/Visit
10:32
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend-28%
40.6M
Oct 2025
Oct
33.8M
Nov 2025
Nov
29.1M
Dec 2025
Dec

Rankings

#1,656
Global Rank
#335
Russia Rank
Computer Software and Development
Category

Backlinks & Authority

2.0M
Backlinks
76.7K
Ref. Domains
76
Authority Score
Low
Penalty Risk
Backlinks Trend+1%
1.9M
Jul 2025
Jul
2.0M
Aug 2025
Aug
2.0M
Sep 2025
Sep
2.0M
Oct 2025
Oct
1.9M
Nov 2025
Nov
2.0M
Dec 2025
Dec

Search Traffic

Organic
5.5M
Paid
227.6K

Top Organic Keywords

#1миро
74,000 vol37.5%
#1miro
60,500 vol30.7%
#1миро доска
4,400 vol2.2%
#1ьшкщ
3,600 vol1.8%
#1майнд карта
4,400 vol1.3%

Where is Miro's audience located?

🇷🇺Russia13.1%
🇺🇸United States11.8%
🇩🇪Germany9.0%
🇧🇷Brazil4.4%
🇬🇧United Kingdom4.4%

Device Distribution

Desktop93.4%
Mobile6.6%

What keywords does Miro rank for?

5 keywords
1miro1.6M vol$0.73
2miro board117.1K vol$1.42
3миро43.6K vol$0.18
4whiteboard511.6K vol$0.77
5miro ai25.6K vol$2.34

How is Miro's SEO?

Open Graph Image

OG Image preview
og:image

https://framerusercontent.com/images/WRMhOFGiojimg3DPidxq1WeU0RQ.png

Meta Tags

title30 chars

AI Innovation Workspace | Miro

description148 chars

Speed up product development from ideation to launch. Align teams, break tool silos, and ship what customers need in one AI-powered visual platform.

og:title

AI Innovation Workspace | Miro

languageEN

H1 Tags

h1Get from brainstorm to breakthrough with Miro

What is Miro's revenue?

$581M
Annual Revenue
2,800
4%
Employees
$207K
Revenue/Employee
$476M
Total Funding
$17.5B
Valuation
#5,163
Growjo Rank
Tech Services
San Francisco, United States
Headquarters

Who works at Miro?

Loading leads...

What do customers think of Miro?

Miro

Miro

2.0
116 reviews
✓ Claimed

Categories

Software Company#undefinedSoftware Vendor#undefinedWeb Collaboration Platform#undefined

Activity & Engagement

Reply Rate
58.82352941176471%
Avg. Reply Time
41.0 days
Claimed Date
6/4/2025

Contact Information

Address:
Spear Street 201
San Francisco, US

Reviews (20)

Filter by rating:
Silvester
12/10/2025
🇻🇳 Vietnam1 reviewsOrganicUnverified
Experience date: 12/10/2025
I have had many successful meeting with…

I have had many successful meetings with many great conversations using miro tables. Thank you. It helps me structure my words and visualise process. I genuinely thankful that I somehow found you.

Santino Cervantes
10/15/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 10/12/2025
fair pricing

top tier service at fair prices.

Sean Whelan
9/12/2025
🇮🇪 Ireland7 reviewsOrganicUnverified
Experience date: 9/11/2025
Had an issue with billing but Miro support helped me with it

Had an issue with billing, but Miro support helped me with it, and it has now been resolved - outside of this billing issue, Miro is a great tool for demoing concepts to prospects

Company Response9/12/2025

Hi Sean - thanks for sharing this situation. Can you share your email so that we can look further into this matter?

Brandon
5/6/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 5/6/2025
Miro is a good tool!

I am new to Miro. I have been playing around with its features, and I've got to say it's an impressive tool. I love how easy to use it is, and with all of the templates and AI features it really stands out. I also really like how you can integrate it with other apps you may already use. However, one thing I didn't like is that it only allows you to create three editable boards before you have to upgrade.... this was dissapointing. I think that the actual limit should be much higher, say like 10-20. Other than that overall its a good experience, everything flows nicely and is very visually appealing.

Krishna Nemani
12/26/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 12/26/2025
Useful but could improve alot

Useful but could improve alot

Frequently Asked Questions about Miro

What is Miro's Revenue?
Miro generates approximately $581M in annual revenue. With 2,800 employees, that's $207,350 per employee. The company has raised $476M in total funding.
What does Miro do?
Speed up product development from ideation to launch. Align teams, break tool silos, and ship what customers need in one AI-powered visual platform.
How fast is Miro growing?
Miro has declined by 13.9% in the last 6 months according to traffic data. employee count has changed by 4% year over year.
How do people interact with Miro?
When visiting Miro, visitors view an average of 3.9 pages per visit, and spend around 10:32 on the site, and the bounce rate is 51.9%.
How do people find Miro?
23.4M people (80%) visit Miro directly. 5.5M (19%) find them through organic search. 227.6K (1%) come through paid advertising.
Who uses Miro?
Miro's top market is Russian Federation with 3.8M visitors (13.1%). United States is 2nd with 3.4M (11.8%). Germany is 3rd with 2.6M (9.0%).
What technologies does Miro use?
Miro uses 20 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Font Awesome, Google Fonts, HSTS.
Who are Miro's competitors?
Miro's main competitors include Mural, Figma, Lucidchart, Trello, Whimsical. These companies operate in similar markets and compete for the same customer base.
What do customers think of Miro?
Miro has a Trustpilot score of 2.0 out of 5 (2 stars) based on 116 customer reviews.

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About miro.com

Speed up product development from ideation to launch. Align teams, break tool silos, and ship what customers need in one AI-powered visual platform.

Company Overview

miro.com
Website
computers_electronics_and_technology
Industry
#2,113
Global Rank
27.2M
Monthly Visitors
20
Technologies
25+
Employees

Contact miro.com

Technology Stack

miro.com uses 20 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Security

HSTS

CMS

Framer

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Privacy & Consent

OneTrust

Traffic & Audience

27.2M
Monthly Visits
48%
Bounce Rate
3.2
Pages/Visit
3:15
Avg. Duration

miro.com receives approximately 27.2M monthly visitors and ranks #2,113 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 3:15 on the site.

The majority of miro.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is miro.com?
Speed up product development from ideation to launch. Align teams, break tool silos, and ship what customers need in one AI-powered visual platform.
How much does miro.com cost?
You can view miro.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does miro.com use?
miro.com uses 20 technologies including YouTube Embed, Font Awesome, Google Fonts, and 14 more. View the full tech stack analysis above.
How do I contact miro.com?
You can contact miro.com through their contact page.
What are miro.com's social media accounts?
miro.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is miro.com?
miro.com receives approximately 27.2M monthly visitors and ranks #2,113 globally. Traffic is declining by 12.9% month-over-month.

Related Searches

miro.com pricingmiro.com reviewsmiro.com alternativesmiro.com loginmiro.com careerswhat is miro.commiro.com tech stackmiro.com contactmiro.com vs competitorsmiro.com featureshow to use miro.commiro.com integrations

This page provides publicly available information about miro.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit miro.com directly at https://miro.com.