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Trello: The Kanban Empire That Refuses to Grow Up
A 10-year-old startup with 71M monthly visits and a 2.7-star rating
In an era of feature-bloated project management suites, Trello remains stubbornly simple—a digital whiteboard that somehow commands 71 million monthly visits. It's a paradox: a product built for chaos that generates $24.6M in revenue while refusing to evolve beyond its core promise.
"Trello's genius isn't in what it does, but in what it refuses to do."
The Loyal, Vocal Minority
With 83% direct traffic—over 58 million visits coming straight to the domain without search—Trello has achieved what most SaaS companies dream of: brand ubiquity. Users don't discover Trello; they remember it exists. Yet this loyalty comes with a cost: a 2.7-star rating on Trustpilot suggests a product that's loved for its simplicity but hated for its limitations.
The Growth Paradox
Trello's 13% organic search traffic is shockingly low for a top-500 website. Most companies fight for every percentage point, but Trello's traffic is 6x more direct than organic. This signals either a mature product with a locked-in user base or a company that's stopped investing in growth. With only 160 employees generating $24.6M in revenue ($154K per employee), it's likely the former.
The keyword data reveals Trello's identity crisis. Top searches include 'trello' (1.8M volume), 'trello login' (69K), and misspellings like 'trelo' (73K). But the most telling searches are 'rogue piece trello' and 'arcane lineage trello'—niche gaming communities using Trello for non-work purposes. Trello has become a generic tool, like Kleenex for tissues.
- 160 employees, $24.6M revenue = $154K/employee (efficient but stagnant)
- 83% direct traffic indicates brand maturity or growth plateau
- Top 500 global rank but only 13% organic (SEO isn't the strategy)
- Trustpilot 2.7/5 reveals user frustration despite high usage
Trello is the McDonald's of productivity tools
Ubiquitous, predictable, and somehow still profitable despite the complaints
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Meta Tags
Capture, organize, and tackle your to-dos from anywhere | Trello
Make the impossible, possible with Trello. The ultimate tool to boost your productivity. Escape the clutter and chaos—stay efficient with Inbox, Boards, and Planner from anywhere, even on mobile.
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Reviews (20)
Thank you trello because its works well…
Thank you trello because its works well for planning and its easy to set up boards and move task around. I like how visual it is. Making it simple to understand what needs to be done next.
How is this a 2.9??
How is this a 2.9??? This is literally amazing software for peanuts. Criminally underrated, use it all day long.
Good Software and Useful
Some of the reviews here are brutal. I love Trello, it makes my life so much easier. The ability to manipulate the added blocks to the columns is great. Dynamical control of those blocks is excellent.
it's fine for a small company or a…
it's fine for a small company or a freelancer, it needs some improvements
Good
Good for collaboration and task management
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About trello.com
Make the impossible, possible with Trello. The ultimate tool to boost your productivity. Escape the clutter and chaos—stay efficient with Inbox, Boards, and Planner from anywhere, even on mobile.
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Technology Stack
trello.com uses 14 technologies across their website including Wistia, HSTS, reCAPTCHA, Sentry, and more.
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Wistia
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HSTS, reCAPTCHA
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Sentry
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Amazon Web Services, AWS CloudFront
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OneTrust
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Google Tag Manager, Google Analytics
Traffic & Audience
trello.com receives approximately 71.0M monthly visitors and ranks #491 globally. The website has a bounce rate of 31% with visitors viewing an average of 8.1 pages per visit. Users spend an average of 9:59 on the site.
The majority of trello.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about trello.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trello.com directly at https://trello.com.