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figma.com
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figma.com

17 technologies
VerifiedVisit82.3M/mo$2.8B8.2K17 Tech25 Leads
Deep Dive

Figma: The $2.8B Platform Killing Design Handoffs

How 82M monthly visits and 75% direct traffic prove collaboration is the new moat

Figma didn't just build a design tool—they built a gravity well that pulls 82 million people monthly into a single collaborative canvas. While competitors chased features, Figma chased the fundamental flaw in product creation: the disconnect between design and build.

82.3M
monthly visits
75%
direct traffic
8,197
employees
$2.8B
annual revenue

"Figma's 75% direct traffic proves they've become the default mental model for product creation—not just a tool, but a daily habit."

The Collaboration Flywheel

Figma's genius lies in turning design from a solo act into a team sport. With 18% organic search traffic driven by terms like 'figma' (4.2M monthly searches) and 'figma download' (135K searches), they've captured the entire workflow—from novice to enterprise. The 43.5M backlinks are a testament to their ecosystem moat; every tutorial, template, and integration creates another entry point.

The Global Domination Playbook

The data reveals a telling pattern: Figma's top markets are undefined (likely due to privacy filters), but the search volumes in Russian (фигма: 177K), Korean (피그마: 153K), and English tell the real story. They've achieved what most SaaS companies fail at—true global product-market fit without localization. The 8,197 employees aren't just building features; they're scaling a cultural movement where design is everyone's job.

The $332.9M funding against $2.8B revenue shows disciplined growth. Unlike many growth-stage companies burning cash, Figma's 75% direct traffic suggests they've achieved organic evangelism. The Trustpilot rating of 2.6/5 with 169 reviews is the only crack in the armor—a reminder that even category-defining products face user friction, likely around pricing or enterprise complexity.

  • 75% direct traffic = product-led growth at scale
  • 4.2M monthly searches for 'figma' = brand as category
  • Bootstrap + Ant Design + Chakra UI = modern, performant stack
  • 8,197 employees = enterprise readiness without bloat
They don't own the entire design-to-code pipeline
They own the collaborative moment
They don't have a free tier for enterprise features
They monetize through collaboration, not just seats
They don't ignore the Trustpilot criticism
They turn every user into a distribution channel

Figma is the new operating system for products

While others build tools, Figma built a platform where design, prototyping, and feedback converge. The 82M monthly visits aren't just traffic—they're the heartbeat of modern product development.

What tech stack does Figma use?

18 detected
Video1
Security1
Error Tracking1
Forms1
Web Standards2
Build Tools1
CSS Frameworks1
Frontend Frameworks1
Tracking & Analytics1
G
Google Analytics

How much traffic does Figma get?

Traffic & Engagement

107.9M
Monthly Visits
-6.6%
14.7
Pages/Visit
15:09
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend-17%
130.1M
Oct 2025
Oct
115.5M
Nov 2025
Nov
107.9M
Dec 2025
Dec

Rankings

#332
Global Rank
#838
United States Rank
Computer Software and Development
Category

Backlinks & Authority

43.6M
Backlinks
167.3K
Ref. Domains
83
Authority Score
Low
Penalty Risk
Backlinks Trend-48%
84.1M
Jul 2025
Jul
75.2M
Aug 2025
Aug
67.1M
Sep 2025
Sep
59.2M
Oct 2025
Oct
51.5M
Nov 2025
Nov
43.6M
Dec 2025
Dec

Search Traffic

Organic
14.9M
Paid
114.1K

Top Organic Keywords

#1figma
368,000 vol9.0%
#1wireframing tools
1,830,000 vol7.4%
#4responsive design
1,830,000 vol2.5%
#3rapid prototyping
1,830,000 vol1.4%
#4color wheel
673,000 vol0.9%

Where is Figma's audience located?

🇺🇸United States12.6%
🇮🇳India10.7%
🇷🇺Russia7.7%
🇯🇵Japan5.6%
🇨🇳China3.5%

Device Distribution

Desktop93.5%
Mobile6.5%

What keywords does Figma rank for?

5 keywords
1figma4.2M vol$0.54
2фигма177.8K vol$0.36
3figma make246.3K vol$0.95
4피그마153.6K vol
5figma download135.0K vol$0.86

How is Figma's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.sanity.io/images/599r6htc/regionalized/1adfa5a99040c80af7b4b5e3e2cf845315ea2367-2400x1260.png?w=1200&q=70&fit=max&auto=format

Meta Tags

title46 chars

Figma: The Collaborative Interface Design Tool

description172 chars

Figma is the leading collaborative design platform for building meaningful products. Design, prototype, and build products faster—while gathering feedback all in one place.

languageEN

H1 Tags

h1Make anything possible, all in Figma

What is Figma's revenue?

$2.8B
Annual Revenue
8,197
3%
Employees
$347K
Revenue/Employee
$333M
Total Funding
$20.0B
Valuation
#72
Growjo Rank
Design
San Francisco, United States
Headquarters

Who works at Figma?

Loading leads...

What do customers think of Figma?

Figma

Figma

2.6
169 reviews
✓ Claimed

Categories

Electronics & Technology#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
3/20/2020

Contact Information

Address:
Holloway Avenue 1600
San Francisco, US

Reviews (20)

Filter by rating:
Yulia
1/16/2026
🇷🇺 Russia2 reviewsOrganicUnverified
Experience date: 1/16/2026
Figma is an excellent tool for everyday…

Figma is an excellent tool for everyday marketing work. Use it almost daity and was able to get started intuitively, without any training. the interface is clear, the collaboration features are great, and it fits perfectly into my workflow.

Nadine R
12/4/2025
🇳🇱 Netherlands1 reviewsOrganicVerified
Experience date: 11/22/2025
If you have a distributed product team

If you have a distributed product team, Figma is extremely convenient. Developers, designers, and marketing can all work at the same time without getting in each other’s way. I also really like the option to create my own private dashboard for work, no one else can see it. The only downside is the price. With a larger team, the yearly cost gets pretty high.

Ben FurtadoVerified
11/3/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 11/3/2025
Fantastic tool

Fantastic tool. it has struggled to scale and gotten very slow, but honestly it's such a powerful tool that even with workarounds, it still gets 5 stars.

John Smith
10/15/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 10/12/2025
great results

Good and great technology services.

Michael Riegel
1/8/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/2/2025
Great tools for editing our photos

Great tools for editing our photos. I'd love to see more AI features added though to the software to cut down photo editing time.

Frequently Asked Questions about Figma

What is Figma's Revenue?
Figma generates approximately $2.8B in annual revenue. With 8,197 employees, that's $347,490 per employee. The company has raised $333M in total funding.
What does Figma do?
Figma is the leading collaborative design platform for building meaningful products. Design, prototype, and build products faster—while gathering feedback all in one place.
How fast is Figma growing?
Figma has declined by 6.6% in the last 6 months according to traffic data. employee count has changed by 3% year over year.
How do people interact with Figma?
When visiting Figma, visitors view an average of 14.7 pages per visit, and spend around 15:09 on the site, and the bounce rate is 35.8%.
How do people find Figma?
92.9M people (86%) visit Figma directly. 14.9M (14%) find them through organic search. 114.1K (0%) come through paid advertising.
Who uses Figma?
Figma's top market is United States with 13.6M visitors (12.6%). India is 2nd with 11.6M (10.7%). Russian Federation is 3rd with 8.3M (7.7%).
What technologies does Figma use?
Figma uses 17 technologies across their website including Video, Fonts, Security. Key technologies include Vimeo, Font Awesome, HSTS.
Who are Figma's competitors?
Figma's main competitors include Sketch, Canva, InVision, Zeplin, Balsamiq. These companies operate in similar markets and compete for the same customer base.
What do customers think of Figma?
Figma has a Trustpilot score of 2.6 out of 5 (2 stars) based on 169 customer reviews.

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About figma.com

Figma is the leading collaborative design platform for building meaningful products. Design, prototype, and build products faster—while gathering feedback all in one place.

Company Overview

figma.com
Website
computers_electronics_and_technology
Industry
#221
Global Rank
82.3M
Monthly Visitors
17
Technologies
25+
Employees

Contact figma.com

Technology Stack

figma.com uses 17 technologies across their website including Vimeo, Font Awesome, HSTS, and more.

Video

Vimeo

Fonts

Font Awesome

Security

HSTS

Error Tracking

Sentry

CMS

Framer

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Traffic & Audience

82.3M
Monthly Visits
23%
Bounce Rate
21.3
Pages/Visit
12:17
Avg. Duration

figma.com receives approximately 82.3M monthly visitors and ranks #221 globally. The website has a bounce rate of 23% with visitors viewing an average of 21.3 pages per visit. Users spend an average of 12:17 on the site.

The majority of figma.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is figma.com?
Figma is the leading collaborative design platform for building meaningful products. Design, prototype, and build products faster—while gathering feedback all in one place.
How much does figma.com cost?
You can view figma.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does figma.com use?
figma.com uses 17 technologies including Vimeo, Font Awesome, and 11 more. View the full tech stack analysis above.
How do I contact figma.com?
You can contact figma.com through their contact page.
What are figma.com's social media accounts?
figma.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is figma.com hiring?
Check figma.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is figma.com?
figma.com receives approximately 82.3M monthly visitors and ranks #221 globally. Traffic is declining by 6.6% month-over-month.

Related Searches

figma.com pricingfigma.com reviewsfigma.com alternativesfigma.com loginfigma.com careerswhat is figma.comfigma.com tech stackfigma.com contactfigma.com vs competitorsfigma.com featureshow to use figma.comfigma.com integrations

This page provides publicly available information about figma.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit figma.com directly at https://figma.com.