zeplin.io
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Zeplin: The Silent Giant of Design Handoff
A $25M revenue powerhouse that founders and investors consistently overlook.
While Figma and Adobe dominate the headlines, Zeplin quietly powers the design-to-development pipeline for thousands of teams, generating $25.6M in revenue with just 170 employees. It’s the unsung hero of the design stack.
"Zeplin isn't trying to be a design tool; it's the bridge that stops engineers from guessing what the designer actually meant."
The Efficiency Paradox
With 60% of traffic coming directly to the site, Zeplin has achieved something rare: sticky utility. Designers and developers don't need SEO to find it; they need it to work. However, a 2.6/5 Trustpilot rating suggests the friction hasn't been entirely eliminated.
Global Footprint, Local Language
The traffic data reveals a fascinating split. While 'Zeplin' dominates English searches, the second and fourth most popular keywords are in Korean ('제플린'). This signals a massive, loyal user base in South Korea—a market often underrepresented in Western tech analysis.
The company's tech stack—built on Vite, Tailwind CSS, and PWA—reflects a modern, performance-focused approach. Yet, their reliance on DoubleClick Floodlight suggests a heavy investment in retargeting, a strategy that aligns with their high direct traffic (60%) as they fight to retain churned users.
- Revenue-per-employee ratio is exceptionally high (~$150k), indicating a lean, efficient operation.
- Topical authority is low (N/A organic keywords) compared to traffic volume, suggesting brand loyalty over search discovery.
- The 'zeplin xd' keyword volume confirms their tight integration with Adobe XD, despite Figma's market dominance.
The Boring Billion-Dollar Play
Zeplin proves that in B2B SaaS, solving a painful, specific workflow (handoff) is more valuable than building a flashy, all-in-one platform.
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5 keywordsHow is Zeplin's SEO?
Open Graph Image
https://cdn.sanity.io/images/wd3e2pma/production/716ae55a149ff63038853cb19d0c17676d406676-1200x600.jpg?rect=29,0,1143,600&w=1200&h=630
Meta Tags
Zeplin · Bring harmony to design delivery
Document designs, map user flows, track version changes — deliver with confidence without changing how you design.
Zeplin
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Zeplin
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Reviews (4)
Love this product!
Love this product!
Disappointing Experience with Zeplin Services
I am Hristo from Serpact. I regret to express my dissatisfaction with the services provided by Zeplin. One of the major issues I've encountered is the unjustified billing for a board that does not belong to us. Despite bringing this matter to the attention of their support team, I have not received the necessary assistance to rectify the situation. The lack of support and responsiveness from their customer service has been particularly frustrating. I believe that a company should prioritize addressing customer concerns promptly and efficiently, but unfortunately, this has not been my experience with Zeplin. Overall, the negative aspects of my interaction with Zeplin, including the unjustified charges and inadequate support, have left me with a sense of disappointment and frustration. I hope that the company takes this feedback seriously and works towards improving their services and customer support in the future.
Absolute opacity and abusive charges
Absolute opacity and abusive charges. Migrating from the free account was a nightmare and customer service certainly seem to work hard to make a mess and steal your money. Appalling behaviour.
Was billed $204 instead of $17
Was billed $204 instead of $17. I feel cheated by this scamming company. Approach with caution
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About zeplin.io
Document designs, map user flows, track version changes — deliver with confidence without changing how you design.
Company Overview
zeplin.io Social Media
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Technology Stack
zeplin.io uses 13 technologies across their website including HSTS, CookieYes, DoubleClick Floodlight, and more.
Security
HSTS
Privacy & Consent
CookieYes
Advertising
DoubleClick Floodlight
Scheduling
Calendly
Analytics & Marketing
Mixpanel
Performance
Lazy Loading, Priority Hints
Traffic & Audience
zeplin.io receives approximately 366.1K monthly visitors and ranks #99,311 globally. The website has a bounce rate of 34% with visitors viewing an average of 6.2 pages per visit. Users spend an average of 5:34 on the site.
The majority of zeplin.io's traffic comes from undefined, undefined, .
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This page provides publicly available information about zeplin.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zeplin.io directly at https://zeplin.io.