xojo.com
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The Last Bastion of True Desktop Development
Xojo defies the web-first trend with a $0.7M revenue and 127K monthly visits from a fiercely loyal developer base.
In an era dominated by web frameworks and SaaS subscriptions, Xojo stands as a defiant relic of the desktop era. With a tiny team of 9 and a niche product, they generate $700K in revenue by serving developers who refuse to let the desktop die.
"Xojo isn't chasing the web. They are preserving the desktop, one loyal developer at a time."
The Niche Developer Tribe
Xojo's traffic profile reveals a highly specialized audience. The top keywords aren't broad tech terms; they are specific, technical queries like 'how to make an image fit to canvas in xojo' (500 volume) and SQL debugging. This indicates a user base that is already invested in the platform, actively building, and solving deep technical problems rather than casually browsing.
The Revenue vs. Traffic Paradox
With only 127K monthly visits, Xojo punches above its weight in revenue efficiency. Generating $0.7M from this traffic implies a high-value conversion model—likely perpetual licenses or high-tier subscriptions. Unlike VC-backed startups burning cash on user acquisition, Xojo operates with a sustainable, albeit modest, economic engine that prioritizes product utility over growth hacking.
The technology stack reveals a pragmatic, slightly dated approach. While they use modern tools like Tailwind CSS, the heavy reliance on jQuery and Bootstrap suggests a focus on stability over bleeding-edge trends. This isn't a product chasing design awards; it's a tool built to work, serving developers who prioritize functionality over flash.
- Tiny Team, Big Output: 9 employees managing a global developer ecosystem.
- Organic Dominance: 53% of traffic comes from search, proving strong brand intent and SEO resilience.
- Specific Pain Points: The keyword strategy targets developers in the trenches, solving granular UI and database issues.
The Anti-Growth Success Story
Xojo proves that you don't need to be a unicorn to be profitable. You just need to own your niche completely.
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Xojo: Cross-platform App Development Tool
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Reviews (4)
I built a successful software business with Xojo
I have been using Xojo for more than 25 years to build and maintain nine commercial applications for macOS and Windows. Thanks to its stability, cross-platform capabilities, and long-term reliability, I’ve been able to ship real products, keep them updated for decades, and run a sustainable software business on top of it. If I had to mention one downside, it would be the pricing. License costs have steadily increased over the years, which can be challenging for independent developers and small businesses. It would be great to see more generous loyalty or renewal discounts for long-term users. Overall, my experience has been very positive. Xojo is actively developed and receives regular updates—typically every few months—with new features and improvements. It’s refreshing to use a development tool that feels alive and continues to evolve rather than being abandoned or stagnant.
I have been using Xojo for 20 years…
I have been using Xojo for 20 years very successfully. I really hope I can use it for 20 more years. Originally I choosed this product because it can build applications for macOS and MS Windows, but right now, you can also create applications for Linux and iOS. Note that it also creates Web applications. I have always been successfull with Xojo over the years, and I use it every day. I very highly recommend it.
I have been using Xojo since it was…
I have been using Xojo since it was RealBasic (2006) and while it started out as a fantastic product, over the past 2 years or so, they have slipped into a product that I no longer care to support. They have stopped listening to their customers, releases don't seem to ever get any QA, and they have become very draconian in their customer service
500% price hike and rude customer service made me move to a better solution
After using XOJO for over 20 years, they've suddenly price gouged their customers with a 500% price increase. Support has been unhelpful and rude, basically telling everyone to go kick rocks. I've left XOJO and will not support scummy businesses that do this to their long term loyal customers.
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Technology Stack
xojo.com uses 15 technologies across their website including Font Awesome, HSTS, PHP, and more.
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PHP
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WordPress
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HubSpot
Traffic & Audience
xojo.com receives approximately 127.4K monthly visitors and ranks #301,874 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:51 on the site.
The majority of xojo.com's traffic comes from undefined, undefined, .
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