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XOMAD: The 70-Person Powerhouse Redefining Influencer Marketing
How a lean team built a $9.1M business by betting on micro-influencers and deep research
In an industry obsessed with mega-influencers and viral moments, XOMAD is quietly building a machine that turns authentic niche communities into measurable brand action. With just 70 employees and no public funding, they've carved out a $9.1M revenue stream by doing influencer marketing differently—and it's working.
"They're not chasing followers—they're engineering influence through research and relationships."
The Data-Driven Authenticity Play
XOMAD's secret sauce isn't in flashy celebrity partnerships—it's in the granular research. Their top organic keyword, 'msheatherlynne' (800 monthly searches), reveals a strategy built on understanding micro-communities. They don't just find influencers; they identify true trendsetters with special bonds to their audiences. This is influencer marketing as a science, not a spray-and-pray approach.
The Lean Operations Model
With 70 employees generating $9.1M in revenue, XOMAD operates at a remarkable $130K revenue per employee—far above the industry average for marketing agencies. This efficiency suggests they've built scalable systems and processes, likely powered by their tech stack that includes Google Analytics, LinkedIn Insight Tag, and custom research tools. They're not just managing influencers; they're operating a precision marketing engine.
Their traffic patterns tell the story: 48% direct traffic indicates strong brand recall and repeat business, while 29% organic search shows they're capturing intent. The fact that their top 5 keywords include branded searches alongside niche terms like 'luke mcgarry' and 'plugcrew' suggests they're building both brand equity and deep community connections simultaneously.
- Micro-influencer strategy over celebrity endorsements
- Heavy investment in research and audience analysis
- Direct traffic dominance (48%) indicates strong client retention
- 4.7/5 Trustpilot rating from 23 reviews shows client satisfaction
- No public funding—bootstrapped or profit-driven growth
The Future is Niche, Not Mass
XOMAD proves that in influencer marketing, depth beats breadth every time. Their $9.1M revenue from 70 people is a masterclass in focused execution.
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Pioneering Influencer Marketing and Research to Drive Action
XOMAD is paving the way for influencer marketing by forming close relationships with true trendsetters who have special bonds with their audiences and networks.
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The Plug by XOMAD
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Customer service at The Plug by Xomad…
Customer service at The Plug by Xomad is AMAZING. The promptness is commendable. Every single time that i have reached out to them with any issue they are sure to respond so quick and fix things for me. Really really appreciate.
Cynthia is a life saver! Awesome website..
Awesome Experience and Cynthia is professional, patient and very helpful. She answered all my questions and guided me on how to maximize the potential of The Plug. She's a life saver!
Fabiola and her crew are extremely…
Fabiola and her crew are extremely professional and have excellent communication skills. I've collaborated with them on two occasions. The communication was superb.
Hi J'Zotta, Thank you for taking the time to review your most recent collaboration with MyFitnessPal. We are so glad to hear that you had a positive experience working with us for this campaign. We will pass on your compliments about Fabiola - she works hard to meet expectations like yours, and we’re happy to hear she hit the mark for you. We hope that you’ll keep using our platform for future collaborations + campaign opportunities. Until then, we’re here if you need anything :)
It was great working with Fabiola
It was great working with Fabiola. She is very responsive and professional. Looking forward to working with her and her team in the future.
Hi Shivani, Thank you for taking the time to review your most recent collaboration with MyFitnessPal. We are so glad to hear that you had a positive experience working with us for this campaign. We will pass on your compliments about Fabiola - she works hard to meet expectations like yours, and we’re happy to hear she hit the mark for you. We hope that you’ll keep using our platform for future collaborations + campaign opportunities. Until then, we’re here if you need anything :)
Collaborating with The Plug by XOMAD is a breeze!
Collaborating with The Plug by XOMAD is always great because of the communication. With every collaboration the goal, requirements and compensation are clearly displayed and easy to navigate. If there is ever a question about the project the account manager is super helpful! Great company!
Hi Momma Review, thank you so much for the review! We’re glad to hear that you’re enjoying your experience using The Plug by XOMAD. We are committed to providing a seamless user experience and it’s great to know that we’re meeting this goal. Thank you again for taking the time to share your feedback with us – it’s always appreciated.
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About xomad.com
XOMAD is paving the way for influencer marketing by forming close relationships with true trendsetters who have special bonds with their audiences and networks.
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xomad.com uses 11 technologies across their website including Font Awesome, Google Fonts, Ghost, LinkedIn Insight Tag, and more.
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Ghost
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xomad.com receives approximately 21.7K monthly visitors and ranks #865,527 globally. The website has a bounce rate of 30% with visitors viewing an average of 9.8 pages per visit. Users spend an average of 12:18 on the site.
The majority of xomad.com's traffic comes from undefined, .
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