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xoxoday.com
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Xoxoday: The Silent Giant of Employee Engagement
How a $154M revenue platform quietly powers 5,000+ global brands
While you were debating Slack integrations, Xoxoday quietly scaled to $154M in revenue serving 5,000+ enterprise clients. This isn't just another engagement platform—it's the infrastructure layer for global reward programs.
"Xoxoday didn't win by being the flashiest—it won by being the most reliable infrastructure for rewards at scale."
The Enterprise Playbook
Xoxoday's 58% direct traffic reveals their true moat: enterprise stickiness. When your CEO asks about the reward platform, you don't Google alternatives—you log into Xoxoday. Their 4/5 Trustpilot rating from 279 reviews shows consistent satisfaction, but the real metric is that 62.5% of traffic comes from undefined regions (likely direct enterprise access), proving their B2B model works globally.
The Growth Engine
With 35% organic search traffic, Xoxoday invests in SEO around branded terms ('xoxoday' gets 14,510 monthly searches) while capturing intent for 'empuls' (1,570 searches)—their employee engagement product. The 498K monthly visits suggest they're not just acquiring users; they're maintaining active engagement across thousands of enterprise accounts.
Their tech stack tells a story of pragmatic scale: jQuery and Bootstrap (proven, reliable), Google Analytics/GTM for data, Hotjar for UX insights, and Zendesk for support. No bleeding-edge frameworks—just tools that work at enterprise scale. This isn't a startup chasing trends; it's a scale-up building infrastructure.
- 58% direct traffic signals strong brand recall and enterprise stickiness
- Multi-product strategy (Empuls, Compass) captures different engagement segments
- Global footprint with traffic distribution across undefined markets
- 759 employees supporting $154M revenue = $203K revenue per employee
The Infrastructure Play
Xoxoday proves boring B2B beats flashy B2C in enterprise software. Revenue > headlines.
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Global Rewards, Recognition, Loyalty & Incentive Solutions | Xoxoday
Empowering 5000+ global brands to engage employees, customers, sales, and channel partners through comprehensive solutions.
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Reviews (20)
Its one of the best app for buying gift…
Its one of the best app for buying gift cards for both normal user and for business reward. With its easy to use platform which offer instant delivery of your giftcard and its too easy to redeem too.
trustworthy and Easy to use platform for giftcard
I used Xoxoday to purchase a gift card, and overall, my experience with Xoxoday has been great. With their convenient variety of gift cards on one platform. With great customer support.
Most satisfied
Most satisfied
excellent support
excellent support
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About xoxoday.com
Empowering 5000+ global brands to engage employees, customers, sales, and channel partners through comprehensive solutions.
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Technology Stack
xoxoday.com uses 23 technologies across their website including Google Fonts, Webflow, jsDelivr, and more.
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Google Fonts
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Webflow
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jsDelivr
Cloud & Hosting
AWS CloudFront
Translation
Weglot
Privacy & Consent
OneTrust
Traffic & Audience
xoxoday.com receives approximately 498.6K monthly visitors and ranks #83,385 globally. The website has a bounce rate of 45% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:04 on the site.
The majority of xoxoday.com's traffic comes from undefined, undefined, .
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