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Aiden: The 2K-Person Consultancy You've Never Heard Of
A €1.1B powerhouse quietly dominating European midmarket IT
In a world of tech giants and hyped startups, Aiden operates in the shadows with a €1.1B valuation and 2,081 employees. They've built a European IT empire without the usual Silicon Valley noise.
"They don't chase Fortune 500 logos—they service the backbone of European business with surgical precision."
The SAP & Mendix Power Play
Aiden isn't just another IT consultancy. They've positioned themselves as the 'one-stop shop' for European midmarket companies, specializing in two high-value niches: SAP enterprise systems and Mendix low-code platforms. This dual specialization is their moat—most consultancies pick one lane, but Aiden covers both legacy enterprise and modern rapid development.
The Silent Scale
While competitors chase VC funding and viral marketing, Aiden's growth story is built on relentless execution. Their €1.1B revenue isn't from flashy acquisitions or AI hype—it's from solving real IT challenges for midmarket companies that can't afford enterprise-tier consultants but need more than boutique agencies can deliver.
- Dual specialization in SAP (legacy) and Mendix (modern low-code)
- Midmarket focus: the underserved segment between SMB and enterprise
- European footprint: avoiding US-dominated tech service competition
- No VC dependency: self-sustaining growth model
- Human-centric branding: 'Technology made human' as core philosophy
The most telling detail about Aiden is what's missing: no traffic data, no SEO strategy, no public customer reviews. This isn't a company that needs to prove itself online—they win through relationships, referrals, and deep industry expertise. For founders and investors, this represents a fascinating case study in B2B service business fundamentals: when you solve critical problems for a captive audience, marketing becomes optional.
The Anti-Hype Consultancy
€1.1B in revenue, 2K employees, zero digital footprint. This is how real B2B businesses scale without chasing algorithms.
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Aiden | Technology made Human. | Expert SAP & Mendix Consultancy
Aiden is the one stop shop for all your IT challenges. We provide innovative IT solutions to European midmarket companies.
As a trusted consultancy partner, we help organisations implement and optimise SAP solutions like SAP Business One, SAP S/4HANA and SAP BTP, and Mendix solutions to accelerate digital transformation and boost business performance.
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Aiden is the one stop shop for all your IT challenges. We provide innovative IT solutions to European midmarket companies.
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